by OUAB | May 12, 2021 | #PRExperts
The strategic role of communication The current situation has highlighted the need and importance for companies to build and manage relationships with the different interlocutors in the value chain. Communication, understood as a comprehensive strategic function,...
by OUAB | Jan 7, 2021 | #4PRGeeks
Brands and their voice in communication The Covid-19 pandemic has resulted in two major immediate trends: the acceleration of digitization and digital transformation, and disinvestment in innovation and communication. While the former was an inevitability, it would only be a...
by mink | Dec 4, 2019 | #PRExperts
Christmas Experience The way of being of companies and brands at Christmas time, during which it is common to bet on the development of campaigns and communication strategies for the various products and services offered, requires reflection. Christmas Experience In this...
by mink | Oct 21, 2019 | #What we Communicate
Evolving Sustainability | Consumers willing to change their consumption habits but expect the same from brands Lisbon, October 2019 - Nielsen has presented the "Evolving Sustainability" report and outlines the impact of concerns around sustainability...
by mink | Jun 26, 2019 | #Movers&Shakers
Brand Equity and Brand Awareness The coherence of a strong brand DNA can fuel the emotions that continuously impact your customers. A brand with a strong and inspiring identity is worth much more than just product quality, especially with...
Recent Comments