Curate, research and evaluate social media

Curate, research and evaluate social media

Social Media Content An important practical consideration in social media management is that PR professionals don't need to produce all the content. Many organizations are discovering and taking advantage of the culture of collaboration and...
Adapting Social Media Communication

Adapting Social Media Communication

Communicating on social media requires some additional skills and an adaptation of style. Because social media is interactive, it requires a personal and engaging mode of writing rather than a didactic and authoritarian approach. Large organizations, but...
Constant monitoring and analysis

Constant monitoring and analysis

A 'golden rule' in social media is to start by listening. Listening in social media can be done through individual subscriptions and regular visits to various platforms, or by using an application or specialized service for monitoring these...
Content, purpose, and the voice of brands

Content, purpose, and the voice of brands

The future of business begins at the front line, which presents many challenges. Content and purpose can overcome them. Brands with a purpose grow twice as fast as others. Therefore, the challenge and purpose of PR is to help organizations and brands to...
A Digital Content strategy

A Digital Content strategy

Content marketing (Digital Content strategy) is the process of creating valuable and relevant content to attract, win and engage audiences. Potential customers today are inundated with more marketing messages than ever before. This creates an environment...

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