by Editor | May 2, 2022 | #PRExperts
Communication carried out by civil society, the state, the government and the third sector, with a focus on the public interest and the formation of a democratic society committed to citizenship, is the definition of Public Communication. Its ultimate aim is to shorten...
by mink | Feb 28, 2019 | #PRExperts
A Deep Understanding of the Reality of What We Communicate The current media landscape is characterized by a speed that has never been seen before. The media's news cycles are increasingly shorter, but at the same time much more intense and destructive than in the past...
by mink | Jan 31, 2019 | #Movers&Shakers
Google's organizational culture What makes Google one of the greatest companies in history? Google has been considered for several years in a row the best company to work and build a career. Its professionals are considered productive, happy at...
by mink | Jul 31, 2015 | #Movers&Shakers
Startups as a means of inspiration Marketing professionals have a lot to learn from the startup community. Not only from how it becomes possible to create and manage startups that attract the most capable talent, their ability to innovate new...
by mink | Dec 15, 2014 | #4PRGeeks
Implementing the "final" reorganizations in the organization When considering a process of change in an organization, doing so by force is never an option. Unlike reorganizations of the past, which were carried out quickly, decisively and often without...
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