How to create relevant content?

How to create relevant content?

How to create relevant content? In order to create relevant and attractive content, three significant elements must be well defined: create, publish and share. To create you have to know what to communicate and how to do it, knowing the recipient...
The decision-making process in companies

The decision-making process in companies

The decision-making process in companies The whole process of making a decision is complex. Gomes (2002) argues that we can classify decisions as simple or complex, and specific or strategic. And knowing that the consequences of this decision...
How do we manage risk in our marketing plans?

How do we manage risk in our marketing plans?

Successful marketing communication plans require reaching the right audience with the right message at the right time: a small, moving target. With traditional media, organizations have managed to mitigate the risk of failure through years of trial and error...
The Factor of Instinct in Communication

The Factor of Instinct in Communication

To think of a strategy that can be effectively internalized, besides being effective, means to have a grounded base that also has characteristics that are particularly linked to the vision and experience of those who will implement it. When this adequacy...

The Instinct Factor in Communication

To think of a strategy that can be effectively internalized, besides being effective, means to have a grounded base that also has characteristics that are particularly linked to the vision and experience of those who will implement it. When this adequacy...

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