Repositioning an Antique Shop with the GO360 Model

Repositioning an Antique Shop with the GO360 Model

Say U Consulting used the GO360 model to reposition J. Baptista, a six-year-old brand of reference in the marketing and valuation of antique jewelry and silver. The strategy applied aims to publicize and share the traditional and differentiating character of the...
A New Strategy to Reach the Public

A New Strategy to Reach the Public

When we talk about creating original messages to reach an identified audience, we talk about the ability to differentiate ourselves with a discourse that clearly positions the organization in the market, that differentiates it and, at the same time, is sufficiently relevant...

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