LBC REINFORCES DIGITAL TRANSFORMATION TEAM

LBC REINFORCES DIGITAL TRANSFORMATION TEAM

LBC appoints new Head of Digital Business Development to reinforce the growth of the digital transformation service line nationally and internationally. Lisbon, November 22nd, 2022 - Hugo Marques Dias is the new Head of Digital Business Development at LBC. A...
Use of digital and social media

Use of digital and social media

Public Relations uses digital and social media in many types and formats, but we can summarize some of the most typical ones. These - in addition to being the most prominent - have proven to be the most effective. Here are some examples of the use of...
From traditional PR to new PR 4.0

From traditional PR to new PR 4.0

Sobreviver na era digital não é uma tarefa simples para marcas e organizações. Esta conjuntura é caracterizada pelo vasto leque de novos gadgets e a predominância de plataformas de redes sociais. Surge assim um caminho entre as RP tradicionais e as novas RP 4.0.  A...

3 steps to an RP4.0 franchise

A franchise has a lot to offer and it is important that potential franchisees understand this. One of the most important things a potential franchisee looks for is the brand's identity. How does it make them feel? And what values does it express? One of the most...

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