Developing a Multichannel Strategy

Developing a Multichannel Strategy

Developing a Multichannel Strategy There's no doubt that the way we communicate has changed over time. What was mandatory in a marketing campaign a few years ago, for example, may no longer be so today in the face of a constantly changing reality....
Starbucks: When a detail goes viral

Starbucks: When a detail goes viral

Starbucks: When a detail goes viral To the buzz that already existed around the latest season of the series "Game of Thrones" was added the fact that a modern and decontextualized disposable coffee cup appeared in one of its episodes. Although the brand did not...

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