PR and media: defining and framing the agenda

PR and media: defining and framing the agenda

By setting and/or framing the agenda, PR professionals seek to direct the public's attention. Not only this, but they can also use these strategies to cement various topics into the public consciousness. In a sense, this is how Public Relations...
Five tips for creating a PR plan

Five tips for creating a PR plan

When a company or organization is entering a new market, or launching new services or products, it needs to implement a PR plan. In other words, you have to have a plan or be prepared to fail. Raising awareness is...
Media Relations in times of pandemic

Media Relations in times of pandemic

Crisis When a major crisis strikes humanity it is difficult to have the best understanding of how to approach the media. Although companies have information and announcements to release that may be beneficial to the public, there is a fine line between what is...
Tips for Public Speaking

Tips for Public Speaking

How to speak in public? Everyone has experienced an embarrassing moment while speaking or trying to speak in public. In today's article we present some tips where we detail what you should do (and what you should not do) when speaking in public. What you should do: Capture the...

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