The challenges for the PR industry

The challenges for the PR industry

Challenges for the PR industry are the order of the day. One of the most important topics was the fact that work has changed. People are basically relearning how to do their jobs. Another important transformation that began pre-pandemic was...
Crisis Management Phase 2

Crisis Management Phase 2

The second phase of a crisis management plan is a reactive phase, based on response, recognition and containment, with identification of the crisis and stakeholders, selection of the strategy and activation of the response system. There are many examples of crises, including...
A relationship based on reputation

A relationship based on reputation

Brand reputation At the start of the second decade of the 21st century, there is a focus on brand consolidation and reputation. Communication makes the company's identity and values known to all stakeholders. In a Business to Business (B2B) business, the customer is a partner...
What does a reference PR solution do?

What does a reference PR solution do?

Reference RP solution In today's complex environment, it is difficult to achieve results without specialized intervention. SayU draws on more than a decade's experience in the market and in responding to diverse challenges to provide the framework...
Communication in the "relationship" factor

Communication in the "relationship" factor

Communication Strategy In general, the pandemic has caused disorganization and worsened the situation in sectors that were already experiencing difficulties. Prevented from traveling, the proximity to the client has brought a new challenge for professionals. This dimension...

NEWSLETTER

ENQUIRIES

+351 211 926 120
(national fixed network call cost)
letus@say-u.pt