#SayUIsTurning14 | The PR Trust

#SayUIsTurning14 | The PR Trust

"I know. I know. Cool people don't say "cool." I just hate the fact that some client who is definitely not cool thinks I'm not cool." - Mason McGuire Trust is a crucial component of Public Relations. It is built through a...
#SayUIsTurning14 | PR as Storytelling

#SayUIsTurning14 | PR as Storytelling

"You really have no idea what a meme is. I can't believe I've been so blind." - Kelsey Peters Storytelling is an ancient art form that has been used for centuries to convey messages, entertain, educate and create connections...
#SayUIsTurning14 | PR as Reputation

#SayUIsTurning14 | PR as Reputation

"Smart people know what they are." - Logan Roy Corporate reputation is the perception that stakeholders have of a company and its activities. It reflects the collective opinions of customers, investors, employees, regulators and the community about the...
#SayUIsTurning14 | PR as Crisis Management

#SayUIsTurning14 | PR as Crisis Management

"We all have physical, emotional needs that can only be met by interaction with another person. The trick is to ask someone appropriate to meet them." - Stella Gibson Crisis management is the process of identifying, preventing and responding to incidents that can...
#SayUIsTurning14 | PR as Branding

#SayUIsTurning14 | PR as Branding

"Keep bringing your passion, it's how you're going to make your mark." - Oliver Grayson Branding refers to the process of creating a unique name, design or symbol that distinguishes a company or product from others in the marketplace. A strong brand is an essential part of...

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