{"id":10024,"date":"2017-09-21T09:00:10","date_gmt":"2017-09-21T09:00:10","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10024"},"modified":"2021-10-29T11:34:48","modified_gmt":"2021-10-29T11:34:48","slug":"importance-of-organizational-reputation","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/importancia-da-reputacao-organizacao\/","title":{"rendered":"The importance of Reputation for an organization"},"content":{"rendered":"<h4>The importance of Reputation for an organization<\/h4>\n<h4><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7111\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2015\/05\/successsteps.jpg\" alt=\"negotiation say u techniques success\" width=\"981\" height=\"382\" \/><\/h4>\n<h4>A <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Reputa%C3%A7%C3%A3o\">reputation<\/a> is the lifeblood of the business - and the old saying tells us that it takes years to build and only seconds to destroy, and we can confirm: it's absolutely true.<\/h4>\n<p>The best way to control the image your publics have of your organization is to control and manage your message well. And Public Relations makes it possible to manage the positive flow of information that circulates. It allows you to respond in real time, to know what is being said and thought, and to react in good time.<\/p>\n<h4>Here's a simple guide to help you create an effective campaign:<\/h4>\n<ul>\n<li>\n<h4><strong>Know your outcome<\/strong><\/h4>\n<\/li>\n<\/ul>\n<p>Define and be clear about your communication objectives. Taking the time to investigate is vital, as it is very important to monitor the effectiveness of your strategy as you go along. Set SMART objectives:<\/p>\n<ol>\n<li>Specific - what do you want to achieve?<\/li>\n<li>Measurable - how will you measure it?<\/li>\n<li>Achievable - is it within your budget?<\/li>\n<li>Realistic - is it realistic and compatible with your resources?<\/li>\n<li>Time - what's the deadline?<\/li>\n<\/ol>\n<ul>\n<li><strong>Focus your efforts on your audiences<\/strong><\/li>\n<\/ul>\n<p>It's important to have a team of focused, customer-oriented people who help you fully understand your customers' needs.<\/p>\n<p>This will also help you decide which publications and next steps to take. All actions throughout your campaign should focus on meeting these needs and expectations.<\/p>\n<ul>\n<li><strong>Start creating press releases aimed at your different audiences<\/strong><\/li>\n<\/ul>\n<ol>\n<li>It's important that all your audiences can understand the message and the tone of communication clearly and without room for error or misunderstanding. You want to be the brand that your audience knows and recommends. Be clear.<\/li>\n<li><strong>Have good contacts <\/strong><\/li>\n<li><strong>Use your brand and your personal touch <\/strong><\/li>\n<\/ol>\n<p>Being creative and perceptive are our tips.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A import\u00e2ncia da Reputa\u00e7\u00e3o para uma organiza\u00e7\u00e3o A reputa\u00e7\u00e3o \u00e9 a alma do neg\u00f3cio \u2013 e j\u00e1 o velho ditado nos diz que ela demora anos a ser constru\u00edda e apenas segundos a ser destru\u00edda, e podemos confirmar: \u00e9 totalmente verdade. A melhor forma de controlar a imagem que os seus p\u00fablicos t\u00eam da organiza\u00e7\u00e3o, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9859,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[472,10,24],"class_list":["post-10024","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-sayuconsulting","tag-comunicacao","tag-reputation"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10024"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10024\/revisions"}],"predecessor-version":[{"id":19386,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10024\/revisions\/19386"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9859"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}