{"id":10166,"date":"2017-10-10T09:02:12","date_gmt":"2017-10-10T09:02:12","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10166"},"modified":"2023-05-11T12:06:22","modified_gmt":"2023-05-11T11:06:22","slug":"create-a-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/criar-estrategia-marketing-conteudo\/","title":{"rendered":"How to create a Content Marketing strategy"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-8711\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2016\/10\/4prgeeks.jpg\" alt=\"4prgeeks\" width=\"802\" height=\"264\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>First of all, it is important to understand why we should create a marketing strategy for <a href=\"\/en\/?page_id=344\">content<\/a>. The main goal of a for-profit organization is to sell, build customer loyalty, and attract new customers, which means that its content is ultimately aimed at driving sales. To make a sale, it is necessary to turn visitors into subscribers and, in turn, into active customers.<\/p>\n<p>Creating content that is interesting to readers will drive traffic to the organization's website.<\/p>\n<p>Once we know the objective of the marketing strategy for <a href=\"https:\/\/www.infopedia.pt\/dicionarios\/lingua-portuguesa\/conte%C3%BAdo\">content<\/a> And when it comes to the audiences we want to reach, we need to know what they want to hear. It\u2019s not enough to just create content and post it on the company\u2019s social media accounts\u2014it needs to be promoted. A good way to boost content is to share it in strategic groups. Assess which groups might be interested in a particular piece of content\u2014don\u2019t just share for the sake of sharing. Good content can go viral on its own.<\/p>\n<p>Creating content that interests readers over time can turn them into customers.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/dev.say-u.com\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Em primeiro lugar, \u00e9 necess\u00e1rio perceber o porqu\u00ea de criar una estrat\u00e9gia de marketing de conte\u00fado. O objetivo principal de uma organiza\u00e7\u00e3o com fins lucrativos \u00e9 vender, fidelizar e atrair novos clientes, o que significa que o seu conte\u00fado tem como objetivo final a venda. Para chegar \u00e0 venda, \u00e9 necess\u00e1rio tornar os visitantes [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":9848,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[112,142,62],"class_list":["post-10166","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-conteudo","tag-digital-2","tag-estrategia"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10166","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10166"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10166\/revisions"}],"predecessor-version":[{"id":19358,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10166\/revisions\/19358"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/9848"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10166"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10166"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10166"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}