{"id":10290,"date":"2017-10-30T10:01:37","date_gmt":"2017-10-30T10:01:37","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10290"},"modified":"2023-06-05T17:29:27","modified_gmt":"2023-06-05T16:29:27","slug":"creativity-in-leadership","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/criatividade-na-lideranca\/","title":{"rendered":"Creativity in PR leadership is more important than ever."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10291\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/10\/thought-2123970_960_720.jpg\" alt=\"creativity in leadership\" width=\"647\" height=\"450\" \/><\/p>\n<p>Creativity in leadership in the field of <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Rela%C3%A7%C3%B5es_p%C3%BAblicas\">public relations<\/a>, is a topic that is becoming increasingly important. Currently, in this ever-evolving sector, it is essential to build a brand reputation through well-defined schedules for digital and social media management and content distribution\u2014all within a culture that seems to demand more and more daily information and, most importantly, one that is highly creative in nature.<\/p>\n<p>But how can you make better use of your creative resources and talent to achieve good results as a PR leader?<\/p>\n<p>PR professionals should take into account the \u201c4 Ps\u201d of leadership \u2013 <em>purpose<\/em>, <em>principles<\/em>, <em>people<\/em> e <em>processes<\/em>. PR professionals should, therefore, have the opportunity to use a range of creative and complex skills, such as creating visual and written identities, managing reputation, engagingwith the media across various platforms, plan and produce events, develop internal communication initiatives, coordinate meetings, identify challenges, develop solutions to these issues, and engage with the surrounding community.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\"><strong>Say U Consulting<\/strong><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>A criatividade na lideran\u00e7a no dom\u00ednio das rela\u00e7\u00f5es p\u00fablicas, \u00e9 um tema que cada vez mais import\u00e2ncia ganha. Atualmente neste setor, que continua a evoluir, \u00e9 necess\u00e1rio criar uma reputa\u00e7\u00e3o para a marca, com hor\u00e1rios bem definidos na gest\u00e3o a n\u00edvel digital, social e de divulga\u00e7\u00e3o de conte\u00fados, numa cultura que parece ter cada vez [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10291,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-10290","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10290"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10290\/revisions"}],"predecessor-version":[{"id":987494918,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10290\/revisions\/987494918"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/10291"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}