{"id":10377,"date":"2017-12-04T16:39:00","date_gmt":"2017-12-04T16:39:00","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10377"},"modified":"2021-05-05T16:38:33","modified_gmt":"2021-05-05T16:38:33","slug":"most-accessible-brand","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/marca-mais-acessivel\/","title":{"rendered":"Making a brand more accessible"},"content":{"rendered":"<p><strong>Making a brand more accessible<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-10381\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/DigitalInfluencers_MoversShakers-1-e1512405876602.jpg\" alt=\"DigitalInfluencers_MoversShakers\" width=\"733\" height=\"374\" \/><\/p>\n<p>Although many luxury brands want to maintain a certain aura of exclusivity, influencer marketing can be effective in making a brand more accessible and approachable - particularly among younger segments of the public.<\/p>\n<p>Mercedes Benz is a great example of how to use influencers to tell original stories and ensure this connection. The brand created a <a href=\"https:\/\/www.youtube.com\/watch?v=vVNylwQRUQM\">video<\/a> 360-degree video with the famous Instagram dog, Loki, and his owner, Kelly Lund. In the video we follow Kelly as he drives a Mercedes car through Crested Butte, a town in the US state of Colorado, giving the audience a glimpse of the landscape through Loki's eyes.<\/p>\n<p>This example shows that influencer marketing doesn't always have to follow the formula of a sponsored publication. The secret of the campaign centered on being able to associate the brand with a recognizable \"personality\", and combining this association with innovative technology and an authentic narrative that proved to be successful.<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\">SayU Consulting<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Tornar uma marca mais acess\u00edvel Embora muitas marcas de luxo desejem manter uma certa aura de exclusividade, o marketing de influenciadores pode ser eficaz para tornar uma marca mais acess\u00edvel e pr\u00f3xima &#8211; particularmente entre segmentos mais jovens do p\u00fablico. A Mercedes Benz \u00e9 um \u00f3timo exemplo de como usar influenciadores para contar hist\u00f3rias originais [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[158,142,62,542,176,2518,28],"class_list":["post-10377","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-campanha","tag-digital-2","tag-estrategia","tag-influenciadores","tag-marca","tag-mercedes","tag-online"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10377"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10377\/revisions"}],"predecessor-version":[{"id":18721,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10377\/revisions\/18721"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18718"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}