{"id":10414,"date":"2017-12-28T10:54:28","date_gmt":"2017-12-28T10:54:28","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10414"},"modified":"2021-05-05T14:18:37","modified_gmt":"2021-05-05T14:18:37","slug":"paid-or-purchased-media","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/media-paga-ou-adquirida\/","title":{"rendered":"3 ways to change the structure of paid or acquired media"},"content":{"rendered":"<p><strong>3 Ways to Change the Structure of Paid or Earned Media.<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18673 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/Post-Blog-16.png\" alt=\"3 ways to change the structure of paid or acquired media\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/Post-Blog-16.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/Post-Blog-16-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>Sometimes companies' budgets aren't enough to support <a href=\"https:\/\/www.crivosoft.pt\/blog-pt\/publicidade-online-paga-propria-e-ganha\/\">paid media<\/a>, but you can still focus on organic reach. Check out these 3 ways to replace paid or earned media using your own resources:<\/p>\n<ul>\n<li>Tell your own stories: Pay attention to your target audience. Gather the conversations that are setting trends\u2014good or bad\u2014and decide how you\u2019ll use them.<\/li>\n<li>Create organic speed alerts: identify above-average performance, set a small budget, and analyze the performance that was paid for. If you don't have the money, keep collecting data anyway. The data is very important.<\/li>\n<li>If your goal is to build a stronger reputation through content, you must tailor your content to the context and act accordingly. Otherwise, you\u2019re just a machine that doesn\u2019t build relationships.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/say-u.pt\/en\/\">SayU Consulting<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>3 maneiras de mudar a estrutura de media paga ou adquirida. Por vezes os or\u00e7amentos das empresas n\u00e3o s\u00e3o suficientes para sustentar media paga, contudo pode-se apostar no alcance org\u00e2nico. Veja estas 3 formas de substituir media paga ou adquirida utilizando os seus pr\u00f3prios recursos: Conte as suas pr\u00f3prias hist\u00f3rias: Esteja atento ao seu p\u00fablico-alvo. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[],"class_list":["post-10414","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10414"}],"version-history":[{"count":1,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10414\/revisions"}],"predecessor-version":[{"id":18678,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10414\/revisions\/18678"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18673"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}