{"id":10418,"date":"2017-12-28T11:15:54","date_gmt":"2017-12-28T11:15:54","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10418"},"modified":"2021-05-05T14:07:15","modified_gmt":"2021-05-05T14:07:15","slug":"social-media-strategy","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/estrategia-de-social-media\/","title":{"rendered":"Tips for formulating a good social media strategy"},"content":{"rendered":"<p><strong>Tips for formulating a good social media strategy<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18669 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/Post-Blog-15.png\" alt=\"Tips for formulating a good social media strategy\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/Post-Blog-15.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/Post-Blog-15-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Since consumers are becoming an increasingly technological audience, it is increasingly important for brands to have a strong presence on social networks. Any business must <strong>defining a good social media strategy<\/strong> to achieve certain advantages.<\/p>\n<p>Some <strong>tips<\/strong>:<\/p>\n<ol>\n<li>Define <strong>objectives<\/strong> depending on the company's needs;<\/li>\n<li>Define <strong>lines of action<\/strong> and where you want to go;<\/li>\n<li><strong>Know your target audience well<\/strong> in order to develop appropriate content;<\/li>\n<li>You must run a <strong>audit<\/strong> in order to understand where your brand image stands on social media;<\/li>\n<li>Pay special attention to choosing the<a href=\"https:\/\/neilpatel.com\/br\/blog\/canais-de-comunicacao\/\"><strong> communication channels<\/strong><\/a>They must ensure that the message reaches its audience effectively;<\/li>\n<li>Create<strong> good content.<\/strong><\/li>\n<\/ol>\n<p><a href=\"https:\/\/say-u.pt\/en\/\">SayU Consulting<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Dicas para formular uma boa estrat\u00e9gia de social media &nbsp; Visto que os consumidores se est\u00e3o a transformar num p\u00fablico cada vez mais tecnol\u00f3gico, \u00e9 cada vez mais importante apostar numa forte presen\u00e7a das marcas nas redes sociais. Qualquer neg\u00f3cio deve definir uma boa estrat\u00e9gia de social media para alcan\u00e7ar determinadas vantagens. Algumas dicas: Definir [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18669,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[],"class_list":["post-10418","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10418","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10418"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10418\/revisions"}],"predecessor-version":[{"id":18672,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10418\/revisions\/18672"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18669"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10418"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10418"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10418"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}