{"id":10422,"date":"2017-12-28T11:30:58","date_gmt":"2017-12-28T11:30:58","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10422"},"modified":"2021-05-12T11:32:03","modified_gmt":"2021-05-12T11:32:03","slug":"the-influence-of-reviews","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/influencia-de-reviews\/","title":{"rendered":"The Influence of Reviews"},"content":{"rendered":"
The Influence of Reviews<\/strong><\/h5>\n

\"The<\/p>\n

Would you be willing to eat at a one-star restaurant?<\/strong> It\u2019s understandable if the answer is \u201cno,\u201d but ask yourself this: if you\u2019ve never been to those places, how do you know you won\u2019t have a better experience?
\nThe\u00a0reviews<\/em>\u00a0online<\/strong>\u00a0are changing consumer behavior, and communications professionals must take into account websites that reviews<\/em>, such as Zomato or TripAdvisor.
\nThese can provide information about a company's products or services to inspire buyers to take action. They can also be incorporated into brand stories, which can also be distributed through channels such as media<\/em>. Here are three ways communication professionals can use positive reviews to tell stories and leverage the influence of reviews:<\/p>\n

    \n
  1. Websites for reviews<\/em> for new story ideas<\/strong>
    \nOne way to overcome writer's block is to read reviews on websites like Amazon, TripAdvisor<\/a>, Yelp, or G2 Crowd for inspiration. You'll likely find new perspectives and ideas.<\/li>\n
  2. Recycle the insights<\/em> of the reviewers<\/em><\/strong>
    \nUse the perspectives of the reviewers<\/em> in new releases, press releases, and other materials to build credibility with your audience and win over the community, or
    \nComing soon. Share\u00a0reviews<\/em> relevant aspects of your business with potential customers; in this way, you\u2019ll be highlighting content produced by third parties that enhances your company\u2019s reputation while also attracting new customers.<\/li>\n
  3. Extract the evaluations in the form of key messages<\/strong>
    \nDoes your company want to convey the message that it offers dedicated, personalized customer service? Then start doing some research on websites such as reviews,<\/em> until you find a review that accurately reflects what you want to convey. Save this review so you can easily access it whenever you want to share it or simply mention some of those points in the media<\/em>.<\/li>\n<\/ol>\n

     <\/p>\n

    SayU Consulting<\/a><\/p>","protected":false},"excerpt":{"rendered":"

    A Influ\u00eancia de Reviews Estaria disposto a comer num restaurante com uma classifica\u00e7\u00e3o de uma estrela? \u00c9 compreens\u00edvel se a resposta for “n\u00e3o”, mas questione-se porqu\u00ea, se nunca esteve nesses estabelecimentos como sabe que n\u00e3o ter\u00e1 uma experi\u00eancia melhor? As\u00a0reviews\u00a0online\u00a0est\u00e3o a mudar o comportamento do consumidor e os profissionais de comunica\u00e7\u00e3o devem ter em conta […]<\/p>\n","protected":false},"author":2,"featured_media":18793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[31,11,216,2522],"class_list":["post-10422","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-influencia","tag-marketing","tag-redes-sociais","tag-reviews"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10422"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10422\/revisions"}],"predecessor-version":[{"id":18794,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10422\/revisions\/18794"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18793"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}