{"id":10438,"date":"2017-12-28T12:17:40","date_gmt":"2017-12-28T12:17:40","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10438"},"modified":"2021-10-29T09:00:55","modified_gmt":"2021-10-29T09:00:55","slug":"public-relations-vs-advertising","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/relacoes-publicas-vs-publicidade\/","title":{"rendered":"Public Relations VS Advertising"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10439\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2017\/12\/pexels-photo.jpg\" alt=\"public relations vs advertising\" width=\"940\" height=\"627\" \/><\/p>\n<p><strong><a href=\"https:\/\/pt.wikipedia.org\/wiki\/Rela%C3%A7%C3%B5es_p%C3%BAblicas\">Public Relations<\/a> VS <a href=\"https:\/\/pt.wikipedia.org\/wiki\/Publicidade\">Advertising<\/a><\/strong><\/p>\n<p>PR professionals are responsible for a brand's image, reputation and commercial results. Advertising is one aspect of the PR strategy.<\/p>\n<p>The main differences are:<\/p>\n<p><strong>Messages and identity<\/strong>PR: perhaps the most important duty of PR professionals is to craft key messages. They can get to the heart of a brand's identity and establish what separates it from its competitors. PR develops the language and personality of a brand. The commercial area can use this structure to create advertising messages.<\/p>\n<p><strong>Content and narration:<\/strong> PR teams work together with sales people to develop compelling content. The aim is to tell a brand's story and encourage consumer interaction.<\/p>\n<p><strong>Reputation monitoring and management<\/strong>: publicity is not always a good thing. It depends on good PR to monitor a variety of communication channels to avoid negative attention. PR teams must ensure that a brand's reputation remains positive, they must decide how to respond to negative comments and ensure that the positive outweighs the negative.<\/p>\n<p><strong>Competitive analysis<\/strong>PR teams must understand what the competition is saying about their brand and how they are receiving the messages.<\/p>\n<p>&nbsp;<\/p>\n<p><strong><a href=\"https:\/\/say-u.pt\/en\/\">Say U Consulting<\/a><\/strong><\/p>","protected":false},"excerpt":{"rendered":"<p>Rela\u00e7\u00f5es P\u00fablicas VS Publicidade Os profissionais de RP s\u00e3o respons\u00e1veis pela imagem, reputa\u00e7\u00e3o e os resultados comerciais da marca. A publicidade \u00e9 um aspecto da estrat\u00e9gia de rela\u00e7\u00f5es p\u00fablicas. As principais diferen\u00e7as s\u00e3o: Mensagens e identidade: talvez o dever mais importante dos profissionais de rela\u00e7\u00f5es p\u00fablicas seja elaborar mensagens essenciais. Eles podem chegar ao cora\u00e7\u00e3o [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10439,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[],"class_list":["post-10438","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10438"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10438\/revisions"}],"predecessor-version":[{"id":19347,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10438\/revisions\/19347"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/10439"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10438"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10438"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}