{"id":10479,"date":"2018-02-07T10:30:34","date_gmt":"2018-02-07T10:30:34","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10479"},"modified":"2018-02-07T10:30:34","modified_gmt":"2018-02-07T10:30:34","slug":"movershakers-o-caso-josefinas","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/movershakers-o-caso-josefinas\/","title":{"rendered":"#Mover&amp;Shakers | \"Made in Portugal\" has arrived in force and quality: The Josefinas case"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5716\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2014\/07\/moversshakers.jpg\" alt=\"movers&amp;shakers\" width=\"789\" height=\"304\" \/><\/p>\n<h4>According to an article in Vis\u00e3o magazine, the new brands <em>\"made in Portugal\"<\/em> are making headlines.<\/h4>\n<p>They are brands\u00a0<em>fresh<\/em> and synonymous with entrepreneurship, innovation and good communication. They have arrived and achieved their place in the market.<\/p>\n<h4>Today we highlight\u00a0<a href=\"https:\/\/josefinas.com\/pt\/\"><strong><em>JOSEFINAS:<\/em><\/strong>\u00a0<\/a>the Portuguese brand of ballet flats that has already opened its first physical store, a flagship store, in New York City, USA.<\/h4>\n<p>Maria, the brand's CEO, said in an interview with Dinheiro Vivo that the Josefinas project didn't seem possible at first. However, the growth process has been remarkable.<\/p>\n<p>Initially the brainchild of architect Filipa J\u00falio, a former ballerina who dreamed of practical and comfortable shoes, Josefinas was born in 2013 as an online store.<\/p>\n<p>The name of the brand is a tribute to Filipa J\u00falio's grandmother.<\/p>\n<ul>\n<li>The concept is traditional sabrinas, in all colors and prints, but they also make original women's sneakers.<\/li>\n<li>It is currently a well-received brand on the national and international market.<\/li>\n<li>Some of the world's bloggers often share the pieces on social media.<\/li>\n<li>Founded online in 2013, Josefinas opened its first physical store in New York in 2016, with the US being its main market.<\/li>\n<\/ul>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-10524\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/josefinas1.jpg\" alt=\"josefinas1\" width=\"532\" height=\"307\" \/><a href=\"https:\/\/www.dinheirovivo.pt\/fazedores\/loja-em-nova-iorque-crescimento-de-200-o-segredo-da-josefinas\/\">(photo)<\/a><\/p>\n<h4>Maria reveals in <a href=\"https:\/\/www.dinheirovivo.pt\/fazedores\/loja-em-nova-iorque-crescimento-de-200-o-segredo-da-josefinas\/\">interview<\/a> some of the secrets to this brand's success <em>\"made in Portugal\"<\/em> and we've highlighted the most important ones:<\/h4>\n<ol>\n<li>Always remember the strategy.<\/li>\n<li>Work on the brand's values.<\/li>\n<li>Giving a voice to the roots and telling a story (storytelling).<\/li>\n<\/ol>\n<p>Inspiring, right?<\/p>\n<p>Good luck and good projects! Find out more about Josefinas on the brand's official website.<\/p>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Segundo um artigo da revista Vis\u00e3o, as novas marcas &#8220;made in Portugal&#8221; est\u00e3o a dar que falar. Elas s\u00e3o marcas\u00a0fresh e\u00a0sin\u00f3nimo de empreendorismo, inova\u00e7\u00e3o e bom trabalho\u00a0na sua comunica\u00e7\u00e3o. Chegaram e alcan\u00e7aram o seu lugar no mercado. Hoje destacamos a\u00a0JOSEFINAS:\u00a0a marca portuguesa de sabrinas que j\u00e1 abriu a sua primeira loja f\u00edsica, uma flagship store, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10522,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[557,229,558,559,560,176,561,562,28,440],"class_list":["post-10479","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-bloggers","tag-brand","tag-empreendorismo","tag-fresh","tag-josefinas","tag-marca","tag-new-york","tag-nova-iorque","tag-online","tag-say-u-consulting"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10479","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10479"}],"version-history":[{"count":1,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10479\/revisions"}],"predecessor-version":[{"id":19653,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10479\/revisions\/19653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/10522"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10479"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}