{"id":10484,"date":"2018-02-14T10:30:51","date_gmt":"2018-02-14T10:30:51","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10484"},"modified":"2021-05-05T12:49:13","modified_gmt":"2021-05-05T12:49:13","slug":"seo-and-content-marketing","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/seo-e-marketing-de-conteudo\/","title":{"rendered":"The importance of SEO for content marketing"},"content":{"rendered":"<p><strong>The importance of SEO for content marketing<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18643 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/Post-Blog-13.png\" alt=\"The importance of SEO for content marketing\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/Post-Blog-13.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/Post-Blog-13-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<h4>When it comes to digital marketing strategies, it\u2019s impossible not to mention SEO (Search Engine Optimization) and SEM (Search Engine Marketing).<\/h4>\n<p>It's quick and easy to see how important these tools are to your organization.<\/p>\n<p>Your organization may have the best website ever, with incredibly interesting and well-developed content, but if search engines can't easily find your article or website, what's the point?<\/p>\n<h4>What is SEO?<\/h4>\n<p>SEO is a tool that involves a set of \u201crules\u201d or \u201ctechniques\u201d that your article must include so that search engines can rank it highly. The result: more traffic to your website through organic (free) search results.<\/p>\n<p>Examples of metrics tracked by SEO:<\/p>\n<ul>\n<li>\n<h5>Page title and size;<\/h5>\n<\/li>\n<li>\n<h5>URL;<\/h5>\n<\/li>\n<li>\n<h5>Description of your article;<\/h5>\n<\/li>\n<li>\n<h5>Number of keywords in the text;<\/h5>\n<\/li>\n<li>\n<h5>Related keywords;<\/h5>\n<\/li>\n<li>\n<h5>Links that point to the website (link building);<\/h5>\n<\/li>\n<li>\n<h5>among others.<\/h5>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h4>Why should I use SEO?<\/h4>\n<p>There are certain areas that generate the most interest in search engine queries. These areas vary from day to day and even from moment to moment. That\u2019s why it\u2019s important to stay on top of trends and use SEO to help you in this regard.<\/p>\n<p>According to a study by the <a href=\"https:\/\/connect.relevance.com\/a-tale-of-two-studies-establishing-google-bing-click_through-rates-relevance\">Relevance<\/a>:<\/p>\n<ul>\n<li>The top result on Google receives 18.2% of all traffic;<\/li>\n<li>The second position receives 10.1%;<\/li>\n<li>The third 7.2%;<\/li>\n<li>Wednesday 4.8%;<\/li>\n<li>All other results are less than 2%.<\/li>\n<\/ul>\n<p>Given these conclusions, and knowing that without using SEO, your post will most likely end up in \u201call other results\u201d\u2026 the question is:<\/p>\n<p>Are you still going to think that SEO is an unnecessary tool for your content marketing?<\/p>\n<p>A <a href=\"https:\/\/say-u.pt\/en\/\">SayU Consulting<\/a> If this can help your company, please contact us!<\/p>\n<p>&nbsp;<\/p>\n<h5><\/h5>","protected":false},"excerpt":{"rendered":"<p>A import\u00e2ncia de SEO para o marketing de conte\u00fado Quando o assunto \u00e9 estrat\u00e9gias de marketing digital\u00a0\u00e9 imposs\u00edvel n\u00e3o falar de\u00a0SEO (Search Engine Optimization) e SEM (Search Engine Marketing). \u00c9 simples e r\u00e1pido perceber a import\u00e2ncia destas ferramentas para a sua organiza\u00e7\u00e3o. A sua organiza\u00e7\u00e3o pode\u00a0ter o\u00a0melhor site de sempre, com conte\u00fados super interessantes e [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18643,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[563,10,169,11,564,71,159,440,345],"class_list":["post-10484","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-bing","tag-comunicacao","tag-google","tag-marketing","tag-marketing-digital","tag-pr","tag-public-relations","tag-say-u-consulting","tag-seo"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10484","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10484"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10484\/revisions"}],"predecessor-version":[{"id":18653,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10484\/revisions\/18653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18643"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10484"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10484"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10484"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}