{"id":10772,"date":"2018-02-27T15:30:36","date_gmt":"2018-02-27T15:30:36","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10772"},"modified":"2021-05-05T09:35:33","modified_gmt":"2021-05-05T09:35:33","slug":"relevant-digital-campaign","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/campanha-digital-relevante\/","title":{"rendered":"The Importance of a Relevant Digital Campaign"},"content":{"rendered":"<p><strong>The Importance of a Relevant Digital Campaign<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18624 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/Post-Blog-10.png\" alt=\"digital campaign\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/Post-Blog-10.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2018\/02\/Post-Blog-10-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<h4>Fake News<\/h4>\n<p>Making use of multiple platforms to test trends and tell impactful stories, several campaigns are already using a range of styles and themes to help organizations create buzz around their message, product or brand.<\/p>\n<p>The campaign implemented by The New York Times was broadcast on television, in the press, on billboards, on social media platforms and in email marketing.<\/p>\n<p>Being a reaction to<a href=\"https:\/\/say-u.pt\/en\/2019\/04\/04\/good-information-in-the-fake-news-era\/\"> fake news phenomenon\u201c<\/a>, In the wake of Donald Trump's presidency and his administration's adherence to an \u201calternative facts\u201d narrative, the campaign directly faced a widespread sense of loss of confidence in its ability to get to the truth.<\/p>\n<p>The newspaper positioned its provocative ad in the interval of the Oscars ceremony in February 2017, targeting a politically liberal audience that would be receptive to its message.<\/p>\n<p>It was a huge success, with tens of millions of views, and was followed by targeted ads on social networks in the same style, as well as email marketing campaigns.<\/p>\n<h5>With a record number of digital subscribers to The New York Times of 2.6 million at the end of 2017, the digital campaign is an excellent example of using current circumstances to generate a sense of urgency and drive customer interaction.<\/h5>\n<p><a href=\"https:\/\/digitalmarketinginstitute.com\/the-insider\/14-06-17-7-of-the-most-impactful-digital-campaigns-of-2017\">Source<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Import\u00e2ncia de uma Campanha Digital Relevante Fake News Fazendo uso de m\u00faltiplas plataformas para testar tend\u00eancias e contar hist\u00f3rias impactantes, s\u00e3o j\u00e1 v\u00e1rias as campanhas que utilizam um leque de estilos e temas no sentido de ajudar as organiza\u00e7\u00f5es a criar buzz em torno da sua mensagem, produto ou marca. A campanha implementada pelo jornal [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":10775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[158,2516,142,11,28,579,585],"class_list":["post-10772","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-campanha","tag-campanha-digital","tag-digital-2","tag-marketing","tag-online","tag-transformacao-digital","tag-web"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10772"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10772\/revisions"}],"predecessor-version":[{"id":18625,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10772\/revisions\/18625"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/10775"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}