{"id":10866,"date":"2018-03-14T13:30:23","date_gmt":"2018-03-14T13:30:23","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10866"},"modified":"2021-05-12T13:04:16","modified_gmt":"2021-05-12T13:04:16","slug":"antarctic-guarana","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/guarana-antartica\/","title":{"rendered":"Guaran\u00e1 Ant\u00e1rtica: A dynamic social media strategy"},"content":{"rendered":"<p><strong>Guaran\u00e1 Ant\u00e1rtica \u2013 A Dynamic Social Media Strategy<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18791 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/03\/SayU-Blog-25.png\" alt=\"Antarctic Guarana\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/03\/SayU-Blog-25.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2018\/03\/SayU-Blog-25-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<h4>Guaran\u00e1 Ant\u00e1rtica is a well-known soft drink brand with a strong presence on social media, where it set out to build a closer connection with the <a href=\"https:\/\/rockcontent.com\/br\/blog\/publico-alvo\/\">target audience<\/a> desired.<\/h4>\n<p>This strategy is a way for the company to adapt to changes in society and technology, given that its target audience is younger\u2014a demographic that spends the most time on social media and seeks dynamic content with a sense of humor.<\/p>\n<p>The company stands out in its engagement with consumers through daily, carefully crafted posts that are clever and entertaining and generate thousands of shares. The <a href=\"https:\/\/say-u.pt\/en\/2019\/05\/31\/5-steps-to-creating-viral-content\/\">content development<\/a> It involves capturing everything that its audience wants and needs to see, which is why it is objective, humorous, and innovative.<\/p>\n<p>The brand posted a humorous message, choosing to poke fun at the market launch of the new Fanta Guaran\u00e1, a product from Coca-Cola. This type of content was very well received and exceeded expectations.<\/p>\n<h4>The brand used a means to an end, capitalizing on the existing rivalry between brands to capture the attention of its consumers and fans by making them aware that \u201cthere\u2019s only one Guaran\u00e1\u201d and affirming its unique character.<\/h4>","protected":false},"excerpt":{"rendered":"<p>Guaran\u00e1 Ant\u00e1rtica &#8211; Uma estrat\u00e9gia din\u00e2mica em social media A Guaran\u00e1 Ant\u00e1rtica \u00e9 uma marca de refrigerantes reconhecida e com um posicionamento relevante nas redes sociais, onde assumiu objetivo criar um elo de proximidade com o p\u00fablico-alvo desejado. Esta estrat\u00e9gia \u00e9 uma forma da empresa se adaptar \u00e0s mudan\u00e7as da sociedade e da tecnologia, face [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18791,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[612,613,102,608,614,472,112,79],"class_list":["post-10866","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-exclusividade","tag-guarana","tag-moversshakers","tag-personalizacao","tag-sabor","tag-sayuconsulting","tag-conteudo","tag-inovacao"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10866","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10866"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10866\/revisions"}],"predecessor-version":[{"id":18778,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10866\/revisions\/18778"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18791"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10866"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10866"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10866"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}