{"id":10994,"date":"2018-05-02T10:17:11","date_gmt":"2018-05-02T10:17:11","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=10994"},"modified":"2021-04-29T15:41:34","modified_gmt":"2021-04-29T15:41:34","slug":"how-a-company-should-communicate","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/como-deve-uma-empresa-comunicar\/","title":{"rendered":"How a company should communicate internally and externally"},"content":{"rendered":"<p><strong>How a company should communicate internally and externally<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18499 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/05\/Post-Blog-5.png\" alt=\"How a company should communicate internally and externally\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2018\/05\/Post-Blog-5.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2018\/05\/Post-Blog-5-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<h4><strong>A company needs to communicate well with its customers and partners, as well as having good internal communication. That's why it's essential to carry out well-designed marketing campaigns focused on each audience. All this to maintain and improve the perception of the brand's value and differentiate it from its competitors.<\/strong><\/h4>\n<p>To achieve business success, you have to work transparently and present real information, which will be complied with without any gimmicks. This strengthens the company's image and helps build a good reputation with those involved, improving both institutional aspects and sales opportunities.<\/p>\n<p>The company needs to act in accordance with what it says, because this is the procedure that will validate the publicity action, as well as fostering the process known as \u201c<em>word of mouth<\/em>\u201d, in line with the most effective public relations channel in existence.<\/p>\n<p>The face-to-face wom is undoubtedly the most valuable, or at least the one that leads to the most sales. But online recommendations are becoming increasingly powerful because of their potential reach.<\/p>\n<p>The <a href=\"https:\/\/blog.apportugal.com\/pt\/word-of-mouth-saiba-como-o-marketing-de-referencia-conquista-clientes\">campaigns <em>word-of-mouth<\/em> <\/a>are already an obligatory presence in the marketing plans of major brands, especially FMCG ones. Studies show that word-of-mouth influences purchasing decisions, and that consumers look for information on websites with user-generated content when they are interested in a product or service.<\/p>\n<p>Align yourself with <a href=\"https:\/\/say-u.pt\/en\/\">SayU<\/a> and communicate efficiently!<\/p>","protected":false},"excerpt":{"rendered":"<p>Como deve uma empresa comunicar a n\u00edvel interno e externo Uma empresa precisa de comunicar com qualidade tanto com os seus clientes e parceiros, como ter uma boa comunica\u00e7\u00e3o interna. Por isso, realizar campanhas de marketing bem elaboradas e focadas em cada p\u00fablico \u00e9 essencial. Tudo isto para manter e melhorar a perce\u00e7\u00e3o de valor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[214,10,11,33],"class_list":["post-10994","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-campanhas","tag-comunicacao","tag-marketing","tag-successsteps"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10994","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=10994"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10994\/revisions"}],"predecessor-version":[{"id":18500,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/10994\/revisions\/18500"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18499"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=10994"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=10994"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=10994"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}