{"id":11636,"date":"2018-10-24T19:33:57","date_gmt":"2018-10-24T19:33:57","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=11636"},"modified":"2023-05-11T12:39:08","modified_gmt":"2023-05-11T11:39:08","slug":"digital-marketing-and-public-relations","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/marketing-digital-e-relacoes-publicas\/","title":{"rendered":"Digital Marketing Vs Public Relations"},"content":{"rendered":"

\"Digital<\/p>\n

Digital marketing and public relations are two areas of communication that can be confused because they share some similarities in their approach and how they operate. However, it is their specific characteristics that ultimately make it easy to distinguish between them. And what specific characteristics are we talking about? <\/strong><\/p>\n

While the public relations department aims to generate what is known as brand awareness<\/em><\/a>, by changing public opinion about a particular brand and managing potential crises, digital marketing makes it possible to identify a target audience and convert that audience. Thus, the results, the metrics used, and the outputs<\/em> These two areas ultimately exhibit significant differences, which makes them complementary when integrated into a comprehensive communication strategy.<\/p>\n

One of the major differences between the two fields lies in the channels used to achieve their goals. While digital marketing focuses on online media and does not include \u201ctraditional\u201d channels, the field of public relations uses both the digital channels, just like traditional ones<\/a>, ranging from online to mass<\/em> media. When these different channels are integrated and these two areas complement each other, a synergy is created in which both areas support and enhance each other, with the goal of achieving better results.<\/p>\n

In short, comparing public relations with digital marketing\u2014as we are doing here\u2014helps us clarify the specific aspects of communication and avoid some common misconceptions. These are two areas that complement each other and are closely linked, even though they differ in their methodology. While they function well independently, they become unstoppable when optimally integrated into a company\u2019s strategy. Could this be the perfect synergy for organizations?<\/p>","protected":false},"excerpt":{"rendered":"

Marketing digital e rela\u00e7\u00f5es p\u00fablicas s\u00e3o duas \u00e1reas de comunica\u00e7\u00e3o que podem ser confundidas pelo facto de conterem\u00a0 algumas semelhan\u00e7as na sua abordagem e modo de funcionamento. Contudo, s\u00e3o as suas especificidades que acabam por facilitar a sua distin\u00e7\u00e3o. E de que especificidades estamos a falar? Enquanto a\u00a0\u00e1rea de rela\u00e7\u00f5es p\u00fablicas tem por objetivo gerar […]<\/p>\n","protected":false},"author":2,"featured_media":18645,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[10,390,620],"class_list":["post-11636","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-comunicacao","tag-marketingdigital","tag-relacoespublicas"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11636","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=11636"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11636\/revisions"}],"predecessor-version":[{"id":21655,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11636\/revisions\/21655"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18645"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=11636"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=11636"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=11636"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}