{"id":11718,"date":"2018-10-31T18:40:11","date_gmt":"2018-10-31T18:40:11","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=11718"},"modified":"2021-04-28T16:11:23","modified_gmt":"2021-04-28T16:11:23","slug":"digital-or-traditional","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/digital-ou-tradicional\/","title":{"rendered":"Digital or traditional?"},"content":{"rendered":"

Digital or traditional?<\/strong><\/p>\n

\"Digital<\/p>\n

These days, it's not a taref<\/span><\/span>t's easy for companies to determine whether their communication practices should be more traditional or more digital. But we can agree on the first step: it's a question off<\/span><\/span>set objectives. Before mapping out the path that communication will take, companies must establish their objectives and only then adapt their PR strategy. <\/strong>\u201cWhich of the strands will f<\/span><\/span>or \u201dis it better to direct communication towards traditional or digital channels? These are the questions we must inevitably answer.<\/strong><\/p>\n

First of all, what's all this about traditional and digital? Under the wings of public relations there is a set of practices that we can call \u201ctraditional\u201d, including event coordination, crisis management, reputation management, promotion and sponsorship and, not least, press relations strategies. The latter is the one that can be assumed to be the most common, although we can argue that the practices are up to each company and its own needs. f<\/span><\/span>how it determines its priorities and deals with its specific context.<\/p>\n

Drawing up and sending Press Relases<\/a> for the media deemed relevant, the f<\/span><\/span>It is not \u201cold school\u201d and is still a recurring practice in companies. What's more, it is through this f<\/span><\/span>orm of communication that prof<\/span><\/span>PR professionals build their network of contacts and create long-term relationships with journalists. Traditional communication can help brands achieve brand awareness<\/em>, but we have to take into accountf<\/span><\/span>essing that they are laborious and involve a considerable investment of time.<\/p>\n

When we talk about \u201cdigital\u201d tools, what we really mean is that they are developed through more technological and dynamic channels. Nothing is lost in the identity of public relations. What changes is the f<\/span><\/span>building relationships with the media, journalists and others inf<\/span><\/span>luencers<\/em> <\/a>through social media or other platformsf<\/span><\/span>forms of communication. As a result f<\/span><\/span>inal, they can generate more trafficf<\/span><\/span>ego for a page, highlight a message and, therefore, boost the af<\/span><\/span>irmation of a brand and organization.<\/p>\n

Digital PR brings intangible and tangible results that generate new insights<\/em>. Intangible, when they allow you to build ties with f<\/span><\/span>authority figures, such as bloggers<\/em> e instagramers<\/em>; tangible, when we know the exact number of visitors who came to our page, through f<\/span><\/span>Analysis tools such as Google Analytics and Moz's Open Site Explorer.<\/p>\n

Digital or traditional, what matters is that companies invest in strategies that benefit them.f<\/span><\/span>iciem. The only path is - nothing more, nothing less - that of success.<\/p>","protected":false},"excerpt":{"rendered":"

Digital ou tradicional? Nos dias de hoje, n\u00e3o \u00e9 uma tarefa simples para as empresas determinar se a pr\u00e1tica da comunica\u00e7\u00e3o deve seguir uma vertente mais tradicional ou mais digital. Mas podemos concordar quanto ao primeiro passo: trata-se de definir objetivos. Antes de tra\u00e7arem o caminho que a comunica\u00e7\u00e3o vai seguir, as empresas devem estabelecer […]<\/p>\n","protected":false},"author":2,"featured_media":18411,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[564,200,665,345,18],"class_list":["post-11718","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-marketing-digital","tag-relacoes-publicas","tag-rp-digitais","tag-seo","tag-social-media"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=11718"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11718\/revisions"}],"predecessor-version":[{"id":18416,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11718\/revisions\/18416"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18411"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=11718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=11718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=11718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}