{"id":11875,"date":"2018-12-26T17:23:39","date_gmt":"2018-12-26T17:23:39","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=11875"},"modified":"2021-04-27T16:38:18","modified_gmt":"2021-04-27T16:38:18","slug":"movers-and-shakers-companies-that-communicate-differently","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/movers-and-shakers-empresas-que-comunicam-de-forma-diferente\/","title":{"rendered":"Companies that communicate differently"},"content":{"rendered":"

Companies that communicate differently<\/strong><\/p>\n

\"Companies<\/p>\n

We live in an era of change<\/a> And, as a result, organizations increasingly need to adapt to the needs of today's consumers in order to survive.<\/strong><\/p>\n

Today, we're taking a look at two companies that communicate in different ways. Would you like to learn more about them?<\/strong><\/p>\n

 <\/p>\n

Skittles<\/strong><\/a><\/p>\n

The well-known brand of \u201cfruit-flavored candies\u201d has been increasingly focusing on marketing. Social media is widely used to drive innovation in communication strategies and to empower employees to develop a social media strategy aligned with the company\u2019s goals.<\/p>\n

These are some basic examples that, at this point, all\u2014or almost all\u2014brands are adopting. So what sets the candy brand apart from the rest?<\/p>\n

Building on its popularity, the company decided to give its customers control over its website. How?<\/p>\n

The homepage became a large interactive menu that redirected users to social media and collaborative content sites.<\/p>\n

For example, the \u201cMedia\u201d link took the user to Facebook, but \u201cChatter\u201d redirected them to the Twitter page.<\/p>\n

Consumers were therefore free to choose where to browse and what kind of experience they wanted to have.<\/p>\n

The brand pioneered this strategy, which generated a huge buzz online and encouraged consumers to actively promote the brand. Through this initiative, the brand was able to gather feedback and tailor its strategy to its audience.<\/p>\n

Ford<\/strong><\/a><\/p>\n

Ford is another example of innovative communication with its customers.<\/p>\n

In 2013, the company also pioneered a new technique that is now used by most companies in the automotive industry.<\/p>\n

But what kind of strategy is this? The company uses events open to the public to launch and promote new car models.<\/p>\n

\u201cWe\u2019ve reinvented the way we communicate with consumers. We\u2019ve realized that people want to interact with the brands they use every day, rather than just passively receiving information,\u201d explains Rogelio Golfarb, Ford\u2019s vice president for South America.<\/p>\n

What do these two cases have in common? It\u2019s that both Skittles and Ford are committed to open dialogue with their consumers, thereby fostering a sense of brand loyalty among their customers.<\/p>","protected":false},"excerpt":{"rendered":"

Empresas que comunicam de forma diferente Vivemos numa era de mudan\u00e7a e, como tal, cada vez mais as organiza\u00e7\u00f5es necessitam de se adaptar \u00e0s necessidades do consumidor atual para conseguirem sobreviver. Hoje, abordamos duas empresas que comunicam de forma diferente. Quer conhec\u00ea-las?   Skittles A conhecida marca de \u201cdoces com sabor a fruta\u201d tem apostado […]<\/p>\n","protected":false},"author":2,"featured_media":18306,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[11,564,34],"class_list":["post-11875","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-marketing","tag-marketing-digital","tag-sucesso"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=11875"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11875\/revisions"}],"predecessor-version":[{"id":18309,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11875\/revisions\/18309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18306"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=11875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=11875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=11875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}