{"id":11978,"date":"2019-01-31T12:37:50","date_gmt":"2019-01-31T12:37:50","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=11978"},"modified":"2021-05-04T15:57:55","modified_gmt":"2021-05-04T15:57:55","slug":"the-importance-of-a-blog-in-a-communication-strategy","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/a-importancia-de-um-blog-numa-estrategia-de-comunicacao\/","title":{"rendered":"The importance of a blog in a communication strategy"},"content":{"rendered":"

The Importance of a Blog\u00a0<\/strong><\/p>\n

Public relations has evolved over the past few years in a way that very few people could have predicted. Today, communication must be approached in a 360\u00b0 logic<\/a>. In this context, the emergence of tools such as the blogs<\/em> should not be underestimated\u2014quite the contrary. Here are four reasons why a blog <\/em>It should be a tool to consider as part of a communication strategy:<\/p>\n

\"The<\/p>\n

    \n
  1. A blog is our own media channel. <\/u><\/strong>O blog<\/em> It may be the easiest way for us to reach our audience and, in this way, convey the message we want to a very specific audience on a channel that we fully control.<\/li>\n
  2. The construction of a online reputation<\/a>.<\/u><\/strong> The internet\u2014and, by extension, social media\u2014is now a primary source of information. Consequently, reputation online <\/em>of an organization takes on particular importance. In this context, the blog <\/em>once again takes on a role of great importance.<\/li>\n
  3. A blog can\u2014and should\u2014increase traffic to your website. <\/u><\/strong>Regular activity on your brand's blog can do wonders for your organization's website traffic.<\/li>\n
  4. The fastest and easiest way to share information.<\/u><\/strong> In an increasingly instantaneous world where information travels millions of kilometers in just a few seconds, the blog<\/em> It may be the fastest and most effective tool for sharing information.<\/li>\n<\/ol>","protected":false},"excerpt":{"rendered":"

    A import\u00e2ncia de um blog\u00a0 As rela\u00e7\u00f5es p\u00fablicas evolu\u00edram ao longo dos \u00faltimos anos de uma forma que muito poucos foram capazes de prever. Hoje, a comunica\u00e7\u00e3o deve ser pensada numa l\u00f3gica 360\u00ba. Neste contexto, o surgimento de ferramentas como os blogs n\u00e3o deve ser desvalorizado, bem pelo contr\u00e1rio. Aqui ficam 4 raz\u00f5es pelas quais […]<\/p>\n","protected":false},"author":2,"featured_media":18580,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[231,10,686,345,592],"class_list":["post-11978","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-blog","tag-comunicacao","tag-rp-2-0","tag-seo","tag-site"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11978","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=11978"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11978\/revisions"}],"predecessor-version":[{"id":18582,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/11978\/revisions\/18582"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18580"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=11978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=11978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=11978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}