{"id":12003,"date":"2019-01-31T16:01:28","date_gmt":"2019-01-31T16:01:28","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12003"},"modified":"2021-04-29T11:19:37","modified_gmt":"2021-04-29T11:19:37","slug":"storytelling-as-a-key-to-success","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/o-storytelling-como-chave-para-o-sucesso\/","title":{"rendered":"Storytelling as the key to success"},"content":{"rendered":"<p><strong>Storytelling as the key to success<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18476 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/01\/SayU-Blog-12.png\" alt=\"Storytelling\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/01\/SayU-Blog-12.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/01\/SayU-Blog-12-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>A <a href=\"https:\/\/www.youtube.com\/watch?time_continue=87&amp;v=MG8kAf-7Cz8\">\u201cM\u00e9\u00e9\u00e9\u201d campaign\u201d<\/a>, which GALP developed for the World Cup in Russia; the <a href=\"https:\/\/www.youtube.com\/watch?v=Rrjw6XMteXI\">Launch of Coruja Beer<\/a> by Superbock or Vodafone's Christmas campaign \u2013 \u201c<a href=\"https:\/\/www.youtube.com\/watch?time_continue=1&amp;v=kFtOz7YXHLo\">How big is your heart?<\/a>\u201d, were some of the projects that stood out in 2018.<\/p>\n<p>The themes addressed in each of the campaigns mentioned above are all quite diverse, as are the business areas of each of the organizations in question. Inevitably, the target audiences for these initiatives are quite different.<\/p>\n<p>However, there is one factor common to all these projects: the <em>storytelling<\/em>. Brands didn't just advertise their products in a traditional way\u2014quite the opposite. Instead, they chose to tell a story in an innovative way and get the audience to identify with what they were seeing. The benefits\u2014especially in terms of reputation\u2014are largely positive, as the audience forms an emotional connection with the brand in question.<\/p>\n<p>At first glance, we might think that this type of strategy isn't actually that effective when it comes to purchasing the product itself. However, as mentioned earlier, the <a href=\"https:\/\/say-u.pt\/en\/2016\/04\/14\/build-a-relationship-with-the-public\/\">building an emotional connection with the consumer<\/a> toward the brand in question ends up being more effective than the more traditional strategy.<\/p>","protected":false},"excerpt":{"rendered":"<p>O storytelling como chave para o sucesso A campanha \u201cM\u00e9\u00e9\u00e9\u201d, que a GALP desenvolveu para o mundial de futebol na R\u00fassia; o lan\u00e7amento da cerveja Coruja pela Superbock ou a campanha de Natal da Vodafone \u2013 \u201cde que tamanho \u00e9 o teu cora\u00e7\u00e3o?\u201d, foram alguns dos projetos em destaque no ano de 2018. As tem\u00e1ticas [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18476,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[330,113,12],"class_list":["post-12003","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-historia","tag-rp","tag-storytelling"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12003","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12003"}],"version-history":[{"count":1,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12003\/revisions"}],"predecessor-version":[{"id":18478,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12003\/revisions\/18478"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18476"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}