{"id":12135,"date":"2019-02-28T12:34:45","date_gmt":"2019-02-28T12:34:45","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12135"},"modified":"2021-04-26T14:34:04","modified_gmt":"2021-04-26T14:34:04","slug":"when-should-media-training-be-used","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/em-que-momentos-o-media-training-deve-ser-utilizado\/","title":{"rendered":"Providing Media Training for Spokespeople in an Organization"},"content":{"rendered":"<p><strong>Make available <em>Media Training <\/em>Spokespersons in an Organization<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18192 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/02\/Post-Blog-3.png\" alt=\"Providing Media Training for Spokespeople in an Organization\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/02\/Post-Blog-3.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/02\/Post-Blog-3-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>The vast majority of brands or organizations seeking communications services aim to establish a media presence or, if they already have one, to increase their exposure in the <em>media<\/em>.<\/p>\n<p>However, it is not enough to simply \u201cshow up.\u201d The way our client communicates is entirely the responsibility of the communications departments. Therefore, <a href=\"https:\/\/say-u.pt\/en\/2019\/05\/31\/the-importance-of-media-training\/\">----- <em>media training <\/em>takes on special importance<\/a>. Here are three scenarios in which it might be worth considering making it available <em>media training <\/em>spokespersons in an organization:<\/p>\n<ul>\n<li><strong>The organization will host an event<\/strong> (conferences, inaugurations, among others). In these types of situations, it is common for journalists to want to conduct brief interviews in which a company representative provides a forecast and\/or assessment of the event. Sometimes, if the event is of particular interest to journalists, it may be worth having more than one spokesperson ready to speak with the <em>media<\/em>.<\/li>\n<li><strong>He is a spokesperson for an industry. <\/strong>When faced with a situation like this, a spokesperson sometimes ends up having to comment on issues that are not directly related to their company, but to an entire industry. Thus, the <em>media training <\/em>It is an essential tool, especially if media coverage is more frequent.<\/li>\n<li><strong>Preparing for an Interview <\/strong>(crisis situations, earnings announcements, among others). An interview, regardless of the circumstances in which it takes place, is always a moment of media exposure. Therefore, rehearsing responses and crafting them carefully is a necessity, not an option.<\/li>\n<\/ul>\n<p>These are just three scenarios in which the tool <em>media training <\/em>seems useful. However, it is, in any case, the responsibility of communications professionals to prepare their clients to know how to communicate with<a href=\"https:\/\/pt.wikipedia.org\/wiki\/Jornalista\"> journalists<\/a> and do it with ease.<\/p>\n<p>Visit our <a href=\"https:\/\/say-u.pt\/en\/\">site<\/a>, we have the solutions for you.<\/p>","protected":false},"excerpt":{"rendered":"<p>Disponibilizar Media Training a Porta-vozes numa Organiza\u00e7\u00e3o A grande maioria das marcas ou organiza\u00e7\u00f5es que procuram servi\u00e7os de comunica\u00e7\u00e3o t\u00eam como objetivo ter uma presen\u00e7a medi\u00e1tica ou, caso j\u00e1 a tenham, aumentar a sua exposi\u00e7\u00e3o nos media. Todavia, n\u00e3o \u00e9 suficiente \u201caparecer\u201d. A forma como o nosso cliente vai comunicar \u00e9 totalmente responsabilidade dos departamentos [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18192,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[716],"class_list":["post-12135","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-mediatraining-rp-media-jornalistas"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12135","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12135"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12135\/revisions"}],"predecessor-version":[{"id":18195,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12135\/revisions\/18195"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18192"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12135"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12135"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12135"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}