{"id":12140,"date":"2019-02-28T12:47:30","date_gmt":"2019-02-28T12:47:30","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12140"},"modified":"2021-04-26T13:35:04","modified_gmt":"2021-04-26T13:35:04","slug":"benefits-of-focusing-on-organic-content-on-social-media","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/vantagens-de-apostar-em-conteudo-organico-nas-redes-sociais\/","title":{"rendered":"Advantages of Organic Content on Social Networks"},"content":{"rendered":"<p><strong>Advantages of Organic Content on Social Networks<\/strong><\/p>\n<div id=\"attachment_18179\" style=\"width: 555px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-18179\" class=\"wp-image-18179 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/02\/Post-Blog-1-1.png\" alt=\"Organic Content on Social Media\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/02\/Post-Blog-1-1.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/02\/Post-Blog-1-1-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><p id=\"caption-attachment-18179\" class=\"wp-caption-text\">Organic Content on Social Media<\/p><\/div>\n<p>There is no doubt that the business model of social media is increasingly shifting toward a paid model. Although it is becoming increasingly difficult to grow on these platforms without investing in <a href=\"https:\/\/obercom.pt\/impacto-do-branding-e-conteudos-patrocinados-no-jornalismo\/\">sponsored content<\/a>, there are plenty of reasons for brands to continue investing in <a href=\"https:\/\/say-u.pt\/en\/2016\/10\/18\/conteudo-organico-vs-conteudo-pago\/\">organic content<\/a>:<\/p>\n<ul>\n<li><strong>Social media can serve as a channel for customer support. <\/strong>This factor isn't always given its due, but the truth is that, over the past few years, consumers have become increasingly comfortable using social media as a customer service channel.<\/li>\n<li><strong>Social media is the place where customers most often talk about brands. <\/strong>When consumers have an experience\u2014whether positive or negative\u2014social media serves as their preferred platform for sharing that experience.<\/li>\n<li><strong>Social media allows brands to participate in discussions about current issues. <\/strong>Does your brand need to take a stand on a particular issue? Social media, especially those with a higher level of <em>engagement<\/em>, may be an option worth considering.<\/li>\n<li><strong>Social media allows brands to understand what the public is saying about them. <\/strong>For any brand, it is extremely important to understand what the public thinks about it. Social media, in all its forms, is a good place to gather this feedback.<\/li>\n<li><strong>Organic content can also be sponsored at a later date. <\/strong>The ideal scenario involves using organic content that is later sponsored. This way, you combine business with pleasure.<\/li>\n<\/ul>\n<p>These are just a few of the reasons why your brand should (also) invest in organic content. Although the vast majority of social media platforms are shifting toward paid models, there are still some advantages to investing in this type of content.<\/p>","protected":false},"excerpt":{"rendered":"<p>Vantagens do Conte\u00fado Org\u00e2nico nas Redes Sociais \u00c9 incontest\u00e1vel que, cada vez mais, o modelo de neg\u00f3cio das redes sociais est\u00e1 a virar-se para uma vertente paga. Apesar de ser cada vez mais dif\u00edcil crescer nestas plataformas sem investir em conte\u00fados patrocinados, h\u00e1 bastantes raz\u00f5es para que as marcas continuem a apostar em conte\u00fado org\u00e2nico: [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18179,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[718],"class_list":["post-12140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-socialmedia-redessociais-rp-marcas"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12140"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12140\/revisions"}],"predecessor-version":[{"id":18180,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12140\/revisions\/18180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18179"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}