{"id":12259,"date":"2019-03-29T17:41:40","date_gmt":"2019-03-29T17:41:40","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12259"},"modified":"2023-05-17T15:24:31","modified_gmt":"2023-05-17T14:24:31","slug":"farfetch-effect","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/efeito-farfetch\/","title":{"rendered":"Farfetch Effect"},"content":{"rendered":"<p><strong>Farfetch Effect<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18334 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/03\/SayU-Blog-4.png\" alt=\"Farfetch Effect\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/03\/SayU-Blog-4.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/03\/SayU-Blog-4-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>A <a href=\"https:\/\/www.farfetch.com\/pt\/\">Farfetch<\/a>, ranked by Fast Company as one of the 25 most innovative companies in the world (<a href=\"https:\/\/www.fastcompany.com\/company\/farfetch\">https:\/\/www.fastcompany.com\/company\/farfetch<\/a>), has an enviable business model and is known for the excellent working conditions it offers its employees.<\/p>\n<p>To prevent this model from being seen as misleading advertising, Farfetch turned to science to prove its point. In partnership with the AKQA agency, led by Hugo Vieira, it created a communications campaign featuring its own team as the stars. \u201cTouch the Impossible\u201d is the campaign that brings together testimonials not only from Farfetch employees but also from friends. Throughout the interviews, all the stimuli associated with the people when they spoke about the company were identified and analyzed, which allowed them to create what they called the \u201cFarfetch Effect.\u201d.<\/p>\n<p>Subsequently, the communications team recreated situations that evoked sensations similar to those experienced by the participants in the interviews. \u201cBeing attacked by puppies, jumping on trampolines, or falling onto a giant bed\u201d are some examples of experiences that resemble the feeling of working at Farfetch.<\/p>\n<p>The campaign had <a href=\"https:\/\/say-u.pt\/en\/a-medicao-de-resultados-como-parte-do-sucesso-de-uma-campanha-de-rp\/\">results<\/a> great, going viral just as the company was hiring.<\/p>","protected":false},"excerpt":{"rendered":"<p>Efeito Farfetch A Farfetch, considerada uma das 25 empresas mais inovadoras do mundo pela Fast Company (https:\/\/www.fastcompany.com\/company\/farfetch), tem um modelo de neg\u00f3cio invej\u00e1vel, sendo conhecida pelas excelentes condi\u00e7\u00f5es de trabalho que oferece aos seus colaboradores. Para evitar que este modelo fosse visto como publicidade enganosa, a Farfetch recorreu \u00e0 ci\u00eancia para provar isso mesmo. Em [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[214,596,490,179,113],"class_list":["post-12259","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-campanhas","tag-farfetch","tag-jornalistas","tag-media","tag-rp"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12259"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12259\/revisions"}],"predecessor-version":[{"id":21833,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12259\/revisions\/21833"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18334"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}