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\u00a0<\/strong><\/p>\n Lisbon, April 2019<\/strong> - Nielsen BASES, the product innovation analysis area, has unveiled its latest \"Top 25 Breakthrough Innovations\" list. The report highlights product innovations launched on the European market in BGC categories that have been successful in the retail sector, based on results analyzed by Nielsen.<\/p>\n <\/p>\n Some of the common factors driving innovation among this year's winners are related to brands that demonstrate exceptional capabilities not only in gaining market share and growth, but also in implementing specific innovation strategies. These brands have succeeded because they have listened to their consumers, explored packaging design and achieved excellence in sales processes. Innovations range from short-lived initiatives to products related to trends in demand for healthy consumption options and even niche-oriented products aimed at improving the relationship and interaction with certain types of consumers. Other brands are focused on appealing to premium shoppers<\/em>for example.<\/p>\n <\/p>\n \"In the BGC market, the pressure on marketing managers to innovate and provide a unique and differentiating offer is high,\" says Cristina Rojo, Innovation Business Partner<\/em> from Nielsen. \"Consumer behaviors and needs have been changing over time, evolving with the emergence of e-commerce, private labels and exposure to digital platforms, which allow brands to adopt a personalized message. This huge competition for consumer attention has made product innovation a challenge for BGC companies.\"<\/p>\n <\/p>\n Inclusion on Nielsen's \"Top 25 Breakthrough Innovations\" list includes the requirements of differentiation, relevance and resilience, and assesses how brands employ a wide range of strategies that make them successful.<\/p>\n <\/p>\n \"A innovation<\/a> Successful innovation can take different forms - some can be disruptive, while others can be launched to counter competitive pressures or to boost an emerging consumer trend. Some of these brands have challenged the traditional notion of success and today, at European level, we find extraordinary stories of innovation born from applying different approaches to a business problem,\" adds Cristina Rojo.<\/p>\n <\/p>\n \u00a0 Lisboa, abril de 2019 \u2013 A Nielsen BASES, \u00e1rea de an\u00e1lise de inova\u00e7\u00e3o de produto, revelou a sua mais recente lista \u201cTop 25 Breakthrough Innovations\u201d. O relat\u00f3rio destaca inova\u00e7\u00f5es de produto lan\u00e7adas no mercado europeu em categorias de BGC que foram bem-sucedidas no setor do retalho, tendo por base resultados analisados pela Nielsen. 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The products included in this list are recognized for the innovation and growth they have brought to their respective categories.<\/h3>\n
\"TOP 25 BREAKTHROUGH INNOVATIONS<\/strong> IN EUROPE\" BY NIELSEN BASES<\/strong><\/h3>\n
\u00a0<\/strong><\/h3>\n
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\n Product<\/strong><\/td>\n Company<\/strong><\/td>\n Country<\/strong><\/td>\n<\/tr>\n \n Bon Pari Koshmariki<\/td>\n Nestl\u00e9<\/a><\/td>\n Russia<\/td>\n<\/tr>\n \n Buitoni La Sfoglia Rotonda Senza Glutine<\/td>\n Nestl\u00e9<\/td>\n Italy<\/td>\n<\/tr>\n \n Buongrano Mulino Bianco<\/td>\n Barilla<\/td>\n Italy<\/td>\n<\/tr>\n \n Cadbury Roundie<\/td>\n Mondel\u0113z International<\/td>\n United Kingdom<\/td>\n<\/tr>\n \n Couches Lotus Baby<\/td>\n Essity<\/td>\n France<\/td>\n<\/tr>\n \n Danissimo Shake & Go<\/td>\n Danone<\/td>\n Russia<\/td>\n<\/tr>\n \n Diet Pepsi Wild Cherry<\/td>\n PepsiCo<\/td>\n Russia<\/td>\n<\/tr>\n \n Mantuan Diplomat<\/td>\n Destiler\u00edas Unidas S. A. (DUSA)<\/td>\n France<\/td>\n<\/tr>\n \n Epica Protein Yogurt<\/td>\n Ehrmann<\/td>\n Russia<\/td>\n<\/tr>\n \n Felix Doubly Delicious Dry Cat Food<\/td>\n Nestl\u00e9 Purina<\/td>\n Russia<\/td>\n<\/tr>\n \n Heineken 0.0<\/td>\n Heineken<\/td>\n France<\/td>\n<\/tr>\n \n Herta Le Bon Paris Conservation Sans Nitrite<\/td>\n Nestl\u00e9<\/td>\n France<\/td>\n<\/tr>\n \n Ichnusa Non Filtrata<\/td>\n Heineken Italia S.p.A.<\/td>\n Italy<\/td>\n<\/tr>\n \n Judith Williams Cosmetics<\/td>\n Judith Williams<\/td>\n Germany<\/td>\n<\/tr>\n \n Knoppers NussRiegel<\/td>\n Storck<\/td>\n Germany<\/td>\n<\/tr>\n \n L'OR Classique<\/td>\n Jacobs Douwe Egberts B.V.<\/td>\n United Kingdom<\/td>\n<\/tr>\n \n Ladron de Manzanas Cider<\/td>\n Heineken<\/td>\n Spain<\/td>\n<\/tr>\n \n Lenor 3in1 Pods<\/td>\n Procter & Gamble<\/td>\n Germany<\/td>\n<\/tr>\n \n Lenor Inspired by Nature<\/td>\n Procter & Gamble<\/td>\n France<\/td>\n<\/tr>\n \n M&M B\u00e2tonnets<\/td>\n Mars Wrigley Confectionery<\/td>\n France<\/td>\n<\/tr>\n \n Magnat Champagne & Strawberry<\/td>\n Unilever<\/td>\n Russia<\/td>\n<\/tr>\n \n Maybelline Superstay Matte Ink<\/td>\n L'Or\u00e9al<\/td>\n Spain<\/td>\n<\/tr>\n \n Nature Valley Bars<\/td>\n General Mills<\/td>\n United Kingdom<\/td>\n<\/tr>\n \n Oral-B R\u00e9pare Gencives et \u00c9mail<\/td>\n Procter & Gamble<\/td>\n France<\/td>\n<\/tr>\n \n Perwoll Care & Refresh<\/td>\n Henkel<\/td>\n Germany<\/td>\n<\/tr>\n \n Purina Gourmet Gold Tortini<\/td>\n Nestl\u00e9 Purina<\/td>\n Italy<\/td>\n<\/tr>\n<\/tbody>\n<\/table>","protected":false},"excerpt":{"rendered":"