{"id":12462,"date":"2019-04-30T15:08:07","date_gmt":"2019-04-30T15:08:07","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12462"},"modified":"2023-05-11T12:55:00","modified_gmt":"2023-05-11T11:55:00","slug":"notre-dame-generosity-or-a-quest-for-publicity","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/notre-dame-generosidade-ou-procura-de-visibilidade\/","title":{"rendered":"NOTRE-DAME: Generosity or a quest for visibility?"},"content":{"rendered":"

NOTRE-DAME: Generosity or a Quest for Publicity?<\/strong><\/p>\n

\"NOTRE-DAME:<\/p>\n

Donations for the reconstruction of Notre-Dame Cathedral in Paris have already exceeded one billion euros. The fire, which broke out on the afternoon of April 15, destroyed much of one of the most iconic monuments of European culture. In an impressive outpouring of solidarity\u2014 In less than 24 hours, donations exceeded 500 million euros<\/a> \u2013 Companies from a wide range of industries have expressed their willingness to contribute to the reconstruction of the iconic French cathedral.<\/p>\n

However, what leads companies to act this way? Are there any benefits\u2014direct or indirect\u2014to engaging in this type of activity?<\/a>?<\/p>\n

First, it\u2019s important to realize that, while there may be a genuine desire to simply help rebuild a symbol of Western culture, brands reap enormous reputational benefits from these donations. These days, as the example of Netflix shows us, the public wants to form an emotional connection with brands. Today, consumers expect brands to do more than just develop innovative products or meet their needs. The public expects brands to make a decisive contribution to a more balanced and just society. Social and corporate responsibility is no longer an option.<\/p>\n

Consequently, there are obviously reputational benefits to taking this kind of action. When deciding what to buy, consumers choose brands whose behavior and practices they identify with. Therefore, these are opportunities that organizations should not let slip by.<\/p>\n

In short, the truth is that we can say with little doubt that the companies that made donations toward the reconstruction of Notre-Dame will reap benefits, whether reputational or financial. We will never know exactly what motivated them to do so. However, we hope that the \u201cobligation\u201d to contribute to a more balanced society is one of those motivations.<\/p>","protected":false},"excerpt":{"rendered":"

NOTRE-DAME: Generosidade ou Procura de Visibilidade? Os donativos para a reconstru\u00e7\u00e3o da Catedral de Notre-Dame de Paris j\u00e1 ultrapassaram os mil milh\u00f5es de euros. O inc\u00eandio, que come\u00e7ou na tarde do dia 15 de abril, destruiu grande parte de um dos monumentos mais marcantes da cultura europeia. Numa onda de solidariedade impressionante \u2013 em menos […]<\/p>\n","protected":false},"author":2,"featured_media":18130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[10,754,2500,755,260],"class_list":["post-12462","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-comunicacao","tag-donativos","tag-incendio","tag-notre-dame","tag-solidariedade"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12462"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12462\/revisions"}],"predecessor-version":[{"id":21675,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12462\/revisions\/21675"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18130"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}