{"id":12469,"date":"2019-04-30T15:21:43","date_gmt":"2019-04-30T15:21:43","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12469"},"modified":"2021-04-22T13:50:53","modified_gmt":"2021-04-22T13:50:53","slug":"brands-should-be-on-all-social-media-platforms","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/as-marcas-estar-em-todas-as-redes-sociais\/","title":{"rendered":"Should brands be on all social networks?"},"content":{"rendered":"

Should brands be on all social networks?<\/strong><\/p>\n

\"Should<\/p>\n

Social media is now a communication channel that is just as important\u2014if not more so\u2014than any other. When we want to learn more about a particular brand, one of the first things we do is a quick search for it on Facebook or Instagram. While in the past it was a choice whether or not to have a digital presence, today that is no longer the case.<\/p>\n

However, should brands be present on all social media platforms? Does it make sense for a brand to be on Facebook, LinkedIn, and Twitter? What criteria should we consider when making this selection<\/a>? Should we communicate the same way regardless of the network?<\/p>\n

Here are a few suggestions that may help with this selection process:<\/p>\n

\u2022 Understand the audience we\u2019re communicating with \u2013 Before we begin analyzing the pros and cons of each social media platform, it\u2019s essential to understand our audience. If we don\u2019t know who we\u2019re communicating with, we\u2019ll never be able to choose the right communication channels.<\/p>\n

\u2022 If we\u2019re on social media, we have to engage\u2014One of the most common mistakes in this entire process is choosing to have a presence on a particular platform but maintaining very little or no activity at all. That\u2019s the wrong choice. Not only is it a waste of time, but it also conveys the image of a careless organization that doesn\u2019t care about the impression it makes on its audience.<\/p>\n

\u2022 Communicate differently on each social media platform \u2013 If we want to have a presence on various social media platforms, we must adapt to each one. It makes no sense to communicate the same way on Instagram and Facebook. If you don\u2019t have enough time or resources to be on all the platforms you\u2019d like, the best option is to prioritize the ones that are most important for your brand.<\/p>\n

\u2022 What is the purpose of being on a particular social media platform?\u2014Beyond how we communicate, we should set goals for our presence on social media, whether they are commercial or reputational. In some cases, LinkedIn may serve more reputational goals, while Facebook may have a more commercial purpose, for example.<\/p>\n

These are just a few suggestions that might help you choose the social networks<\/a> where your brand should have a presence. However, for that choice to be the right one, it\u2019s essential that you know your audience very well and define your goals for each social media platform.<\/p>","protected":false},"excerpt":{"rendered":"

Devem as marcas estar em todas as redes sociais? As redes sociais s\u00e3o hoje um canal de comunica\u00e7\u00e3o t\u00e3o ou mais importante como qualquer outro. Quando queremos saber mais sobre determinada marca, uma das primeiras coisas que fazemos \u00e9 uma r\u00e1pida pesquisa sobre a mesma no Facebook ou no Instagram. Se no passado era uma […]<\/p>\n","protected":false},"author":2,"featured_media":18110,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[10,346,347,756,216],"class_list":["post-12469","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-comunicacao","tag-facebook","tag-instagram","tag-linkedin","tag-redes-sociais"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12469"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12469\/revisions"}],"predecessor-version":[{"id":18125,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12469\/revisions\/18125"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18110"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}