{"id":12495,"date":"2019-04-30T16:40:45","date_gmt":"2019-04-30T16:40:45","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12495"},"modified":"2021-04-22T13:58:35","modified_gmt":"2021-04-22T13:58:35","slug":"strike-by-hazardous-materials-drivers","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/greve-de-motoristas-de-materiais-perigosos\/","title":{"rendered":"The Recent Hazardous Materials Drivers' Strike"},"content":{"rendered":"<p><strong>The recent strike by hazardous materials drivers<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-18127 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/04\/greve.png\" alt=\"The recent strike by hazardous materials drivers\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/04\/greve.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/04\/greve-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>The recent strike by hazardous materials truck drivers caused chaos and even led to the closure of several gas stations in Portugal. No one remained indifferent to the issue, especially certain brands, which <a href=\"https:\/\/www.briefing.pt\/marketing\/45344-corrida-aos-combust%C3%ADveis-chega-%C3%A0-pub.html\">They took advantage of the topic that was in the news<\/a> as inspiration for some posts on the <a href=\"https:\/\/say-u.pt\/en\/ha-mais-redes-sociais-para-alem-do-facebook\/\">social networks<\/a>.<\/p>\n<p>The creative agency JBD posted an image on Instagram asking, \u201cDo you need diesel?\u201d with the answer (in smaller text): \u201cWe only have it for businesses.\u201d The company perfectly timed its response to this crisis to promote its services, demonstrating that it is paying close attention and positioning itself.<\/p>\n<p>Licor Beir\u00e3o also jumped on the bandwagon, asking its followers: \u201cHave you made your reservation yet?\u201d The response? \u201cJust in case\u2026 better to top it off,\u201d accompanied by a picture of a bottle of Licor Beir\u00e3o.<\/p>\n<p>Finally, as expected, Control once again demonstrated that it is attuned to current issues and crafted a pun linking current events to its field of expertise by posting an image of a hose with the caption \u201cTo the last drop.\u201d.<br \/>\nThese are a few examples of brands that recognize the importance of paying attention to current events and using them to their advantage. Current events always present the best opportunities.<\/p>","protected":false},"excerpt":{"rendered":"<p>A recente greve de motoristas de materiais perigosos A recente greve de motoristas de materiais perigosos gerou o caos e levou inclusive ao encerramento de v\u00e1rias bombas de gasolina em Portugal. Ningu\u00e9m ficou indiferente ao tema, especialmente algumas marcas, que aproveitaram o tema que estava na atualidade como inspira\u00e7\u00e3o para algumas publica\u00e7\u00f5es nas redes sociais. [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[757,758,10,343],"class_list":["post-12495","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-atualidade","tag-combustiveis","tag-comunicacao","tag-crise"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12495","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12495"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12495\/revisions"}],"predecessor-version":[{"id":18128,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12495\/revisions\/18128"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18127"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12495"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12495"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12495"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}