{"id":12509,"date":"2019-04-30T17:12:03","date_gmt":"2019-04-30T17:12:03","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12509"},"modified":"2021-04-22T13:41:51","modified_gmt":"2021-04-22T13:41:51","slug":"politically-correct-speech","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/discurso-politicamente-correto\/","title":{"rendered":"Politically Correct Speech in Brand Identity"},"content":{"rendered":"<p><strong>Political Correctness in Brand Identity<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-18115 size-full\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/04\/IDENTIDADE-2.png\" alt=\"Political Correctness in Brand Identity\" width=\"545\" height=\"285\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/04\/IDENTIDADE-2.png 545w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/04\/IDENTIDADE-2-480x251.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 545px, 100vw\" \/><\/p>\n<p>One of the greatest assets of any brand is its identity. In an increasingly globalized world, where it\u2019s impossible to please everyone, brands seem to be somewhat reluctant to take firm stances on potentially complicated issues.<\/p>\n<p>However, politically correct rhetoric\u2014which, in short, says nothing\u2014is no longer sufficient.<\/p>\n<p>Consumers want organizations not to be afraid to take clear positions that are consistent with the principles they uphold, even if, at times, this means that a certain segment of the audience may not agree with that stance. Consistency is one of the values to keep in mind.<\/p>\n<p>Let's look at the sexual harassment scandal involving Kevin Spacey. In light of the evidence, the <a href=\"https:\/\/www.reputationinstitute.com\/blog\/netflix-1-corporate-reputation-united-states\">Netflix<\/a> It had no qualms about terminating the contract with the American actor, even though he was one of the company\u2019s top stars. The alternative would have been to take a more cautious stance, saying something like, \u201cWe\u2019ll wait until all responsibilities have been determined and act accordingly.\u201d However, those kinds of practices are a thing of the past. As a result of the example mentioned above, Netflix was named the brand with the best reputation in the United States in 2018.<\/p>\n<p>In conclusion, we can say that the best way to establish any brand\u2019s identity is not to be afraid to take a strong and active stance on certain issues. <a href=\"https:\/\/say-u.pt\/en\/netflix-reputation-and-familiarity\/\">Consumers value brands that take risks and remain true to their principles<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Discurso Politicamente Correto na identidade da Marca Uma das grandes mais-valias de qualquer marca \u00e9 a sua identidade. Num mundo cada vez mais globalizado, em que \u00e9 imposs\u00edvel agradar a gregos e troianos, as marcas parecem ter algum receio em tomar posi\u00e7\u00f5es firmes relativamente a situa\u00e7\u00f5es potencialmente complicadas. Contudo, o discurso politicamente correto em que, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":18115,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[10,907,698,176,2499],"class_list":["post-12509","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-comunicacao","tag-discurso","tag-identidade","tag-marca","tag-politicamente-correto"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12509","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12509"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12509\/revisions"}],"predecessor-version":[{"id":18116,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12509\/revisions\/18116"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18115"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}