{"id":12914,"date":"2019-08-07T17:30:48","date_gmt":"2019-08-07T17:30:48","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=12914"},"modified":"2020-07-29T18:48:21","modified_gmt":"2020-07-29T18:48:21","slug":"changes-in-the-corporate-finance-sector","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/as-mudancas-no-segmento-empresarial-financeiro\/","title":{"rendered":"Changes in the financial business segment"},"content":{"rendered":"

Financial sector<\/p>\n

\"Financial<\/p>\n

The development of the fintech<\/em> In Portugal and around the world, along with its influence on the traditional banking market, it has also been the subject of much speculation.<\/p>\n

The fintech<\/em> are startups <\/em>that use technology-intensive approaches to innovate and optimize financial services and that, as startups, have lower operating costs compared to large traditional institutions.<\/p>\n

The fintechs<\/em> and its collateral damage<\/strong><\/p>\n

Since 2017, the consolidation of the fintechs<\/em> It has become a trend with names like \u00a0Revolut<\/a> e\u00a0 N26<\/a> are cited as two examples of disruption in the international financial sector.<\/p>\n

These fintechs<\/em> They have been gaining more and more traction among users, particularly younger ones. There are several reasons for this, ranging from the innovative and technological nature of the channels used to communicate with users, to their appealing and intuitive design, to the simplification of procedures versus<\/em> the procedures we find at traditional banks.<\/p>\n

N26 and Revolut<\/strong><\/p>\n

N26 is a German digital bank that offers free payments in any currency and has been gaining ground throughout Europe. It currently has more than 2.5 million customers and operates exclusively through a mobile app, which limits its target audience to users who are comfortable with new technologies. Like Revolut, N26 is part of the fintechs<\/em> technology companies valued at more than $1 billion.<\/p>\n

Since we're talking about digital banks, compared to traditional financial institutions, costs are lower, which also represents an added value for these new players<\/em> of the sector.<\/p>\n

Other benefits that attract more users continue to include the ability to make instant transfers, quick payments, cardless ATM withdrawals, and so on.<\/p>\n

A communication<\/a> is changing in the financial sector<\/strong><\/p>\n

The world is changing, and digital technology is the future of virtually every industry. Is society prepared for these changes? This is certainly a topic worth considering. But the financial sector has always been known for its formal and traditional nature.<\/p>\n

From a communication perspective, these fintech<\/em> They revolutionized the language and challenged the players<\/em> the international banking sector to innovate and simplify the language they use with their audiences.<\/p>\n

N26 maintains a consistent presence on Instagram, for example, and seeks to establish an emotional connection with its users and followers, clearly positioning itself as a standout player in a traditional industry. The brand\u2019s tagline is \u201cThe first bank you\u2019ll love\u201d<\/em>.<\/p>","protected":false},"excerpt":{"rendered":"

Segmento financeiro O desenvolvimento das fintech em Portugal e no mundo, juntamente com a sua influ\u00eancia no mercado banc\u00e1rio tradicional, tem sido tamb\u00e9m alvo de muita especula\u00e7\u00e3o. As fintech s\u00e3o startups que utilizem uma tecnologia intensiva para inovar e otimizar os servi\u00e7os do setor financeiro e que, sendo empresas embrion\u00e1rias, possuem custos operacionais menores em […]<\/p>\n","protected":false},"author":2,"featured_media":16942,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[810,811,99],"class_list":["post-12914","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-empresaria","tag-financeiro","tag-futuro"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12914","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=12914"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12914\/revisions"}],"predecessor-version":[{"id":16943,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/12914\/revisions\/16943"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/16942"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=12914"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=12914"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=12914"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}