{"id":13118,"date":"2019-11-11T15:42:29","date_gmt":"2019-11-11T15:42:29","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=13118"},"modified":"2020-06-07T17:39:19","modified_gmt":"2020-06-07T17:39:19","slug":"portugal-brand-conference","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/marca-portugal-conferencia\/","title":{"rendered":"Building and promoting the Portugal brand"},"content":{"rendered":"<p><strong style=\"color: inherit; font-size: 30px;\">Brand Portugal | Conference<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"Marca Portugal wp-image-15887\" title=\"Brand Portugal\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal-300x80.png\" alt=\"Brand Portugal\" width=\"401\" height=\"107\" srcset=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal-300x80.png 300w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal-480x128.png 480w, https:\/\/say-u.pt\/wp-content\/uploads\/2019\/11\/Confer\u00eanciaMarcaPortugal.png 603w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Date: <\/strong>November 14, 2019 (Thursday)<\/p>\n<p><strong>Schedule: <\/strong>Starts at 5:00 p.m.<\/p>\n<p><strong>Location: <\/strong>Impact Hub Lisbon Auditorium, Rua 1\u00ba de Maio 103, 1300-472 Lisbon<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Lisbon, November 11, 2019 - <\/strong>The platform <a href=\"https:\/\/www.portugalagora.com\/\">Portugal Agora<\/a> is preparing to organize a conference on the topic \u201cBuilding and Promoting the Portugal Brand.\u201d The event will take place on November 14 at 5:00 p.m. in the auditorium at Impact Hub Lisbon in Lisbon.<\/p>\n<p>The purpose of the conference is to share the work of an informal group of marketing and communications managers, who will present proposals for viewing Portugal as a \u201cproduct\u201d in a phase of growth and consolidation, and to discuss priorities for making this brand strong, unique, and attractive, with competitive advantages in the global context.<\/p>\n<p>Among the topics to be discussed are:<\/p>\n<p>\u00bb\u00bb Brand Portugal<\/p>\n<ul>\n<li>The key factors affecting a country's reputation;<\/li>\n<li>Portugal's competitive advantages;<\/li>\n<li>Geography as a competitive factor;<\/li>\n<li>Culture and Heritage as Assets;<\/li>\n<li>Openness and Cosmopolitanism: A Strategic Commitment;<\/li>\n<li>Modernity and Innovation: A Future-Oriented Brand.<\/li>\n<\/ul>\n<p>Carla Pereira (DPD Group), Hugo Jorge (LG Electronics), Nelson Teodoro (Novabase), Nuno Tavares (Lactalis), Pankaj Parshotam (InnoWave), Rodrigo Carmona (Jer\u00f3nimo Martins), and T\u00e2nia Marques (PHC). The event will also feature a presentation on Portugal\u2019s competitive advantages by Jo\u00e3o Dias (AICEP).<\/p>\n<p><strong>Free admission with prior registration via <\/strong><a href=\"mailto:info@portugalagora.com\"><strong>info@portugalagora.com<\/strong><\/a><\/p>\n<p><strong>About Portugal Agora: <\/strong><\/p>\n<p>The \"Portugal Now\" project aims to create a vision, broken down into strategic models for the country, for the coming decades. This will be achieved through a plural space for discussion, over a limited period, with the aim of determining where convergences are possible, which will materialize into priorities in which Portugal can develop. The project takes on strategic dimensions - Attractiveness, Knowledge, Entrepreneurship - for Portugal and wants to link them to implementation and action. Additional information: <a href=\"https:\/\/www.portugalagora.com\/\">https:\/\/www.portugalagora.com\/<\/a><\/p>\n<p><strong>Contact details of <a href=\"https:\/\/say-u.pt\/en\/services\/public-relations-2\/assessoria-mediatica\/\">Press Office<\/a><\/strong><\/p>\n<p>Say U Consulting<\/p>","protected":false},"excerpt":{"rendered":"<p>Marca Portugal | Confer\u00eancia &nbsp; Data: 14 de novembro de 2019 (quinta-feira) Hor\u00e1rio: in\u00edcio \u00e0s 17h00 Local: Audit\u00f3rio da Impact Hub Lisbon, Rua 1\u00ba de Maio 103, 1300-472 Lisboa &nbsp; Lisboa, 11 de novembro de 2019 &#8211; A plataforma Portugal Agora prepara-se para organizar uma confer\u00eancia dedicada ao tema \u201cConstruir e promover a marca Portugal\u201d [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15890,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[70],"tags":[119,176,855,11,523,674],"class_list":["post-13118","post","type-post","status-publish","format-standard","has-post-thumbnail","category-o-que-comunicamos","tag-conferencia","tag-marca","tag-marca-portugal","tag-marketing","tag-portugal","tag-portugal-agora"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13118","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=13118"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13118\/revisions"}],"predecessor-version":[{"id":15892,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13118\/revisions\/15892"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/15890"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=13118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=13118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=13118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}