{"id":13140,"date":"2019-12-04T12:48:27","date_gmt":"2019-12-04T12:48:27","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=13140"},"modified":"2023-06-05T16:26:35","modified_gmt":"2023-06-05T15:26:35","slug":"what-is-experiential-marketing","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/o-que-e-o-marketing-experiencial\/","title":{"rendered":"What is Experiential Marketing?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13141\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/12\/Site-4PRGEEKS.png\" alt=\"Experiential Marketing\" width=\"1350\" height=\"650\" \/><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: black;\"><a href=\"https:\/\/say-u.pt\/en\/services\/events\/marketing-experiential\/\">Experiential marketing, as the name suggests<\/a>, is a way of encouraging the purchase of goods and services through emotional stimulation and the use of the five senses, substantially improving the shopping experience. Experiential marketing <a href=\"https:\/\/en.wikipedia.org\/wiki\/Engagement_marketing\">allows<\/a> offer different and innovative experiences to its audience and responds to the evolution of the market. In today's market, experiences have become an asset in attracting customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: black;\">The tool reveals the benefits that a brand, product or company has to offer, in coordination with the interests of the consumer. In a world where everything is dynamic, brand experiences and consumer interests must be coordinated.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Experiential marketing goes beyond mass sales campaigns or paid advertisements and, by providing positive emotions, can lead to customer loyalty. For example<a href=\"https:\/\/say-u.pt\/en\/services\/creativity\/material-promocional\/\"> promotion<\/a>, An ad or a flyer can easily be forgotten or thrown away, but a positive experience stays in the memory for longer and can even strengthen the relationship or improve the reputation of the brand that provided the experience.\u00a0<\/span><\/p>\n<p><span style=\"font-family: 'Arial','sans-serif'; color: black;\">One of the key factors in the success of experiential marketing is that it always places the interest of <i>stakeholders<\/i> in the first place.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>O marketing experiencial, como o nome indica, \u00e9 uma forma de aliciar \u00e0 aquisi\u00e7\u00e3o de bens e servi\u00e7os atrav\u00e9s da estimula\u00e7\u00e3o emocional e pelo uso dos cinco sentidos, melhorando substancialmente a experi\u00eancia de compra. O marketing experiencial permite oferecer experi\u00eancias diferentes e inovadoras ao seu p\u00fablico e responde \u00e0 evolu\u00e7\u00e3o do mercado. No mercado atual, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16236,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[219,11,71],"class_list":["post-13140","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-experiencia","tag-marketing","tag-pr"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13140","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=13140"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13140\/revisions"}],"predecessor-version":[{"id":987494910,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13140\/revisions\/987494910"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/16236"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=13140"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=13140"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=13140"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}