{"id":13154,"date":"2019-12-04T14:52:07","date_gmt":"2019-12-04T14:52:07","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=13154"},"modified":"2020-06-09T15:57:01","modified_gmt":"2020-06-09T15:57:01","slug":"the-best-christmas-experiential-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/as-melhores-campanhas-natalicias-de-marketing-experiencial\/","title":{"rendered":"The best Experiential Marketing Christmas campaigns"},"content":{"rendered":"<p><strong>Experiential Marketing Christmas Campaigns<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-13155\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2019\/12\/Site-MOVERS.png\" alt=\"Christmas campaigns\" width=\"1350\" height=\"650\" \/><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">O <a href=\"https:\/\/say-u.pt\/en\/services\/events\/marketing-experiential\/\">experiential marketing<\/a> involves the public and allows them to be part of the campaigns and the brand itself. Brands that engage with their consumers and tell them a story are the ones that stick in their minds.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Campaigns are usually carried out in very busy and unexpected places. Have you ever thought of a campaign in an airport?\u00a0<\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">In today's article, we present two Christmas experiential marketing campaigns in airports that have been successful around the world:<\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><strong><span style=\"font-family: 'Arial','sans-serif'; color: black;\"><a href=\"https:\/\/www.westjet.com\/en-ca\/index\">WestJet<\/a> Christmas Miracle\u00a0<\/span><\/strong><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">We all think airports are boring places, especially during festive seasons like Christmas, with endless waiting times and lots of lost luggage...<\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">To counter this stereotype, Canadian airline WestJet created a campaign in which its employees turned into Santa's helpers, gathering and wrapping personalized gifts for their passengers. When they opened their luggage, they found a small<a href=\"https:\/\/www.youtube.com\/watch?v=zIEIvi2MuEk&amp;list=PLagzz6wO_SyVXxZDZRcBfhlA35GQLO9h4\"> \u201cChristmas miracle\u201d<\/a>.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"WestJet Christmas Miracle: Real-time Giving\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/videoseries?list=PLagzz6wO_SyVXxZDZRcBfhlA35GQLO9h4\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Richard Bartem, WestJet's VP of communications and community relations, explains the <a href=\"https:\/\/www.youtube.com\/watch?v=hK_ENXzI-zE\">why this campaign<\/a>:<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"WestJet Christmas Miracle: Why?\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/hK_ENXzI-zE?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><strong><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Christmas Surprise at <a href=\"https:\/\/www.airport-copenhagen.com\/\">Copenhagen Airport<\/a>\u00a0<\/span><\/strong><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Can you imagine an airport run by Santa Claus? Copenhagen Airport surprised passengers by creating its own <a href=\"https:\/\/www.youtube.com\/watch?v=NnxfJ2YImRk\">\u201cChristmas miracle\u201d<\/a> with lights, snow and some presents on the baggage claim carousel.\u00a0<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"Christmas Surprise at Copenhagen Airport!\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/NnxfJ2YImRk?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><strong><span style=\"font-family: 'Arial','sans-serif'; color: black;\"><a href=\"https:\/\/www.klm.com\/home\/pt\/pt?popup=no&amp;WT.mc_id=c_pt_sea_google_brand_search_null_null&amp;gclid=Cj0KCQiAz53vBRCpARIsAPPsz8VRViSCwwor8EnZrjnqIM9gODgArZJc4jL5sK3xg-HsauP2cWJpb1oaAkh_EALw_wcB&amp;gclsrc=aw.ds\">KLM<\/a> serves a Bonding Christmas Buffet<\/span><\/strong><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Airports are very busy places. But it's very common to see people alone.\u00a0<\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">To get around this habit, Dutch airline KLM has come up with an unusual way of uniting passengers around a <a href=\"https:\/\/www.youtube.com\/watch?v=g5IAy-QnsZM\">Christmas buffet<\/a>.<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"KLM serves a Bonding Christmas Buffet\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/g5IAy-QnsZM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">These are just a few examples of successful experiential marketing campaigns that have provided an incredible, out-of-the-box experience for their passengers.<\/span><\/p>\n<p style=\"margin: 0cm 0cm 10.0pt 0cm;\"><span style=\"font-family: 'Arial','sans-serif'; color: black;\">Merry Christmas!<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Campanhas Natal\u00edcias de Marketing Experiencial O marketing experiencial envolve o p\u00fablico e permite que ele fa\u00e7a parte das campanhas e da pr\u00f3pria marca. As marcas que se envolvem com os seus consumidores e lhes contam uma hist\u00f3ria s\u00e3o aquelas que ficam presentes na sua mente. As campanhas s\u00e3o, por norma, feitas em locais bastante movimentados [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16241,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[869,214,870,871,872,695,873,874],"class_list":["post-13154","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-areroporto","tag-campanhas","tag-experiencias","tag-marketing-experiencial","tag-milagre","tag-natal","tag-pai-natal","tag-top"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13154","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=13154"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13154\/revisions"}],"predecessor-version":[{"id":15921,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13154\/revisions\/15921"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/16241"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=13154"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=13154"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=13154"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}