![\"PR](\"https:\/\/say-u.pt\/wp-content\/uploads\/2020\/01\/Site-SUCESSSTEPS.png\")
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Over the past year there have been many campaigns for Public Relations<\/a> (RP) which, in different ways, caught our attention.<\/p>\n In today's article, we'll look back at two PR actions carried out in 2019 that had a big impact on the public:<\/p>\n - Nike:<\/strong> The display of a mannequin plus-size<\/em> by the sportswear brand in its flagship store in London has caused some controversy.<\/p>\n There were those who applauded Nike's bet, saying that it was a way of supporting, including and encouraging people of all \u201csizes\u201d to practice sport, a way of showing that everyone could do sport and that the pluz size<\/em> can also be athletes.<\/p>\n But there were also those who criticized it, arguing that it encouraged obesity or interpreted it as a criticism of obese people.<\/p>\n Nike justified this action as a way of \u201ccelebrating diversity and inclusion in sport\u201d<\/em>. Sarah Hannah, vice president of Nike's women's line in the European, African and Middle Eastern market, also said that \u201cWith the fantastic momentum we are experiencing in women's sport, the redesign of the space is just another demonstration of Nike's commitment to inspiring and serving women athletes\u201d<\/em>.<\/p>\n - Gillette:<\/strong> With this campaign against \u201ctoxic masculinity\u201d, which challenged stereotypes of what it means to be a man, Gillette wanted to show diversity and inclusion by showing a father teaching his transsexual son how to shave, using the hashtag \u201c#MyBestSelf\u201d<\/strong>, my best self.<\/p>\n![\"nike\"](\"https:\/\/say-u.pt\/wp-content\/uploads\/2020\/01\/nik.jpg\")
<\/p>\n(source:<\/em><\/strong> Observer<\/a>)<\/h5>\n