{"id":13266,"date":"2020-01-30T14:37:30","date_gmt":"2020-01-30T14:37:30","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=13266"},"modified":"2024-09-05T16:03:40","modified_gmt":"2024-09-05T15:03:40","slug":"guerrilla-marketing","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/marketing-de-guerrilha\/","title":{"rendered":"McDonald's vs Burger King"},"content":{"rendered":"<h2>Creativity in guerrilla marketing.<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-13273 size-full\" title=\"guerrilla marketing\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2020\/01\/C\u00f3pia-de-Site-MOVERS1.png\" alt=\"guerrilla marketing\" width=\"1350\" height=\"650\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The rivalry between McDonald's and Burger King, two fast food chains, is well known to everyone and the guerrilla marketing actions between the two are famous for their <a href=\"https:\/\/say-u.pt\/en\/services\/creativity\/\">creativity<\/a>.<\/p>\n<p>In today's article, we present the best guerrilla marketing actions that both companies have used to creatively capture the attention and support of consumers.<\/p>\n<p><b>IT: The Thing\u201c movie\u201d<\/b> <b>- <\/b>Burger King took advantage of the launch of the film<a href=\"https:\/\/pt.wikipedia.org\/wiki\/It_(2017)\"> \u201cIT: The Thing\u201d<\/a>, to provoke competitor McDonald's. At the premiere of the movie, the following message was published in the credits: <i>\u201cThe Moral is: Never Trust a Clown\u201d<\/i> (Moral of the Story: Never Trust a Clown).<\/p>\n<p><iframe loading=\"lazy\" title=\"Burger King&#039;den McDonalds&#039;a efsane troll :) Stephen King&#039;s It\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/9Wa8sMUjCfs?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>In 2015, Burger King sent an open letter to McDonald's proposing a \u201ctruce\u201d. The idea was to bring together their famous burgers, the Whopper and the Bic Mac, creating the McWhopper, to celebrate the international day of peace.<\/p>\n<p>This burger would only be sold on this day, and in a single location, a restaurant built between the McDonald's and Burger King headquarters, with branding shared between the brands.<\/p>\n<p>Shortly afterwards, McDonald's officially denied the partnership and said that next time, a simple phone call would be enough, leaving many consumers disappointed.<\/p>\n<p><iframe loading=\"lazy\" title=\"Axis Gold 2016 - Burger King: McWhopper\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/RVqFnkDqEsA?start=140&#038;feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>","protected":false},"excerpt":{"rendered":"<p>A criatividade no marketing de guerrilha. &nbsp; A rivalidade entre McDonald\u2019s e Burger King, duas cadeias de fast food,\u00a0 \u00e9 bem conhecida por todos e as as a\u00e7\u00f5es de marketing guerrilha entre ambas s\u00e3o famosas pela sua criatividade. No artigo de hoje apresentamos as melhores de a\u00e7\u00f5es marketing de guerrilha que ambas usaram para captar, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16197,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[914,151,915,11,916],"class_list":["post-13266","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-burger-king","tag-criatividade","tag-guerrilha","tag-marketing","tag-mcdonalds"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=13266"}],"version-history":[{"count":2,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13266\/revisions"}],"predecessor-version":[{"id":987497612,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/13266\/revisions\/987497612"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/16197"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=13266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=13266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=13266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}