{"id":16752,"date":"2020-07-02T21:56:05","date_gmt":"2020-07-02T21:56:05","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=16752"},"modified":"2024-09-13T10:11:40","modified_gmt":"2024-09-13T09:11:40","slug":"the-relevance-of-the-stories","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/relevancia-das-historias\/","title":{"rendered":"Relevance of the stories"},"content":{"rendered":"

\"Relevance<\/p>\n

 <\/p>\n

When it comes to the communication and marketing of a brand or organization, a good, well-told story makes all the difference. The stories behind companies, industries, and sectors are crucial.<\/strong> It\u2019s the difference between participating and actually racing to win. Stories help convey abstract concepts and simplify complex messages. As an organization or brand, you likely have countless facts, figures, and messages to convey in a concise story. Where do you start? Follow these steps.<\/p>\n

 <\/p>\n

    \n
  1. Get to know your audience.<\/strong><\/li>\n<\/ol>\n

    Who wants to hear your story? Who will benefit from it and respond to it? To create a compelling story, you need to understand your audience and who is likely to respond to it.<\/p>\n

      \n
    1. Define your main message.<\/strong><\/li>\n<\/ol>\n

      Regardless of the length of your story\u2014whether it\u2019s one page or twenty, or lasts ten minutes or sixty\u2014it must have a central message, which should be established before you move forward.<\/p>\n

        \n
      1. Decide what kind of story you're telling.<\/strong><\/li>\n<\/ol>\n

        Not all stories are the same. To determine what kind of story you\u2019re telling, consider how you want your audience to react as they engage with it.<\/p>\n

          \n
        1. Set your call to action.<\/strong><\/li>\n<\/ol>\n

          Its goal is call to action<\/em> (CTA)<\/a> They are similar, but your CTA specifies the action you want your audience to take after hearing your message.<\/p>\n

            \n
          1. Choose the medium for telling the story.<\/strong><\/li>\n<\/ol>\n

            Stories can take many forms. Some stories are read, some are viewed, and others are heard. The medium chosen depends on the type of story and the resources available, such as time, funding, or the team at your disposal.<\/p>\n

              \n
            1. Share your story<\/strong><\/li>\n<\/ol>\n

              Don't forget to share and promote your story! Just like with any other content, creating it is only half the battle\u2014sharing it is the other half.<\/p>\n

              As trends, technologies, and trust continue to shape, form, and define organizations, one thing is certain: telling a compelling, exciting, and convincing story will be just as important today as it has always been.<\/p>\n

              Find out how tell your<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

                Para a comunica\u00e7\u00e3o e marketing de uma marca ou organiza\u00e7\u00e3o, uma boa e muito bem contada est\u00f3ria faz a diferen\u00e7a. A relev\u00e2ncia das hist\u00f3rias por de tr\u00e1s das empresas, ind\u00fastrias e setores \u00e9 decisiva. \u00c9 a diferen\u00e7a entre participar e, de facto, correr para ganhar. As hist\u00f3rias ajudam a expressar conceitos abstratos e simplificam […]<\/p>\n","protected":false},"author":3,"featured_media":16765,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[14],"tags":[672,2106,515,978,330],"class_list":["post-16752","post","type-post","status-publish","format-standard","has-post-thumbnail","category-successsteps","tag-call-to-action","tag-cta","tag-empresa","tag-estoria","tag-historia"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16752","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=16752"}],"version-history":[{"count":7,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16752\/revisions"}],"predecessor-version":[{"id":987497710,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16752\/revisions\/987497710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/16765"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=16752"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=16752"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=16752"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}