{"id":16890,"date":"2020-07-28T10:04:33","date_gmt":"2020-07-28T10:04:33","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=16890"},"modified":"2024-09-05T17:17:04","modified_gmt":"2024-09-05T16:17:04","slug":"the-power-of-international-marketing","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/o-poder-do-marketing-internacional\/","title":{"rendered":"The Power of International Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-16906 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2020\/07\/Blog-4PR-300x188.png\" alt=\"International marketing\" width=\"370\" height=\"232\" \/><\/p>\n<h3><strong>International Marketing<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h6>Thinking seriously about the internationalization of a business requires knowing the fundamental role of marketing and communication in this process. At the end of the day, the goal is the same anywhere in the world: to create value for stakeholders and position the brand prominently in the market. But global marketing is more complex and brings different challenges.<\/h6>\n<p>&nbsp;<\/p>\n<p><strong>International marketing, or global marketing, is the set of strategies aimed at internationalizing a company's products or services.<\/strong> It's adapting the promotion and dissemination of foreign markets to expand business internationally. It's all the intelligence and capacity needed to deliver value to customers and stakeholders.<\/p>\n<p>International marketing is the tool that, in the globalized world, allows us to open up new markets and increase the company's competitive advantage.<\/p>\n<p>Companies seek the global market and internationalization for three main reasons: to increase sales; to diversify risks and to protect the domestic market. In other words, looking for foreign markets is a possible way to grow and seek out new <a href=\"https:\/\/neilpatel.com\/br\/blog\/como-gerar-leads-atraves-do-marketing-de-conteudo\/\">business opportunities<\/a>, especially at times of crisis and instability in the company's country of origin.<\/p>\n<p>When it comes to global markets, the company is faced with a new universe and needs to invest heavily in information. Global marketing is challenging because the organization needs to study the target market from scratch and develop tailor-made communication strategies.<\/p>\n<p>There are several ways of operating in the global market, and international marketing must be adapted to each one. A good marketing and communications plan is essential for your company to transcend borders and reach the world. Drawing up, applying and developing a marketing and communications strategy will lead to:<\/p>\n<p>&nbsp;<\/p>\n<ol>\n<li><strong>\u00a0<\/strong><strong>Company recognition<\/strong><\/li>\n<\/ol>\n<p>Marketing communication is the starting point for a company to be recognized abroad and build a brand, conquering new markets, breaking down cultural barriers and transmitting the company's values to a new target audience, while preserving the organization's identity.<\/p>\n<ol start=\"2\">\n<li><strong>Market knowledge<\/strong><\/li>\n<\/ol>\n<p>To thrive abroad, communication and marketing must be prioritized in the strategic plan. Knowledge of the market is the basis for seizing opportunities.<\/p>\n<ol start=\"3\">\n<li><strong>Brand recognition<\/strong><\/li>\n<\/ol>\n<p>The more the business expands, the greater the brand recognition. To achieve this, you need to invest in communication and marketing at all times.<\/p>\n<ol start=\"4\">\n<li><strong>Access to new markets and opportunities<\/strong><\/li>\n<\/ol>\n<p>International marketing opens doors to new markets and opportunities and allows you to take advantage of other countries' incentives and advantages in terms of resources and technologies.<\/p>\n<ol start=\"5\">\n<li><strong>Crisis protection<\/strong><\/li>\n<\/ol>\n<p>Another advantage of betting on international marketing is protection against crises and fluctuations in the local market.<\/p>\n<p>&nbsp;<\/p>\n<p>Whether it's to expand the business or increase competitiveness, global marketing studies the market across borders and prepares a company to thrive in any country. To do this, it is necessary to plan market entry, with well-defined objectives, gauges of success and appropriate strategies to achieve them, breaking down the plan into targets and deadlines.<\/p>\n<p>Count <a href=\"https:\/\/say-u.pt\/en\/we-commit\/\">with us<\/a> to do so.<\/p>","protected":false},"excerpt":{"rendered":"<p>Marketing Internacional &nbsp; Pensar seriamente a internacionaliza\u00e7\u00e3o de um neg\u00f3cio obriga a conhecer o papel fundamental do marketing e da comunica\u00e7\u00e3o nesse processo. No limite, o objetivo \u00e9 igual em qualquer lugar do mundo: criar valor para os stakeholders e posicionamento da marca em destaque no mercado. Mas o marketing global \u00e9 mais complexo e [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":16906,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[2151,2153,2149,174,894,838],"class_list":["post-16890","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-crises","tag-marketing-global","tag-marketing-internacional","tag-mercado","tag-oportunidades","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=16890"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16890\/revisions"}],"predecessor-version":[{"id":987497636,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/16890\/revisions\/987497636"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/16906"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=16890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=16890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=16890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}