{"id":17035,"date":"2020-08-25T16:20:19","date_gmt":"2020-08-25T16:20:19","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17035"},"modified":"2024-09-13T10:17:21","modified_gmt":"2024-09-13T09:17:21","slug":"business-to-business-beyond-borders","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/business-to-business-para-alem-das-fronteiras\/","title":{"rendered":"B2B communication across borders"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17042 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2020\/08\/BLOG-PR-EXP-300x188.png\" alt=\"Business-to-Business\" width=\"402\" height=\"252\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Business-to-Business<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<h4>The communications environment has been constantly changing for more than ten years. At a global level, the speed of change is exponential and Marketing Communication adds value to brands and organizations by helping them relate to their customers. <em>stakeholders <\/em>and their notoriety and relevance.<\/h4>\n<p>&nbsp;<\/p>\n<p>A<a href=\"https:\/\/say-u.pt\/en\/we-do\/\"> SayU's proposal<\/a> - a Marketing Communications agency with more than a decade of experience - is helping brands and organizations build purpose, notoriety and relevance. With original and innovative tools and methodologies. Such as <a href=\"https:\/\/say-u.pt\/en\/b2b-bbc\/\"><em>Business-to-Business - Beyond Business Communication<\/em><\/a> (B2B-BBC).<\/p>\n<p>The project, which is currently underway and whose scope, reach and results will be announced throughout the year, is being developed by SayU in partnership with <a href=\"https:\/\/www.escs.ipl.pt\/\">School of Social Communication<\/a> and the Portuguese Agency for Investment and Foreign Trade (AICEP) and aims to understand, after the SARS-CoV2 pandemic, what role communication plays in the way Portuguese B2B exporting companies build and manage relationships with their customers. <em>stakeholders <\/em>as well as drawing up an action plan that will enable the organizations involved to become more competitive in the field of strategic communication.<\/p>\n<p>If we think of the services sector, the number of companies has never been greater. However, they are rarely treated as a group with its own identity, and issues relating to Business-to-Business (B2B) companies rarely question the ties that are woven into their spaces of interaction and the dynamics that are established with their customers. <em>stakeholders <\/em>in chains because they can be complex and multi-stakeholder. It is in this context, and within the framework of a pragmatist view of the world, that the <a href=\"https:\/\/say-u.pt\/en\/b2b-bbc\/\">B2B-BBC<\/a>.<\/p>\n<p><strong>In 2019, exports accounted for 44% of Portugal's Gross Domestic Product (GDP), and by 2025 we aim to have an export volume equivalent to 50% of GDP (AICEP, 2019). In these figures, companies that focus on selling to other companies, i.e. the Business-to-Business (B2B) business, have a large share (approximately 90%).<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>Communication management in B2C and B2B companies is often seen as a similar process, focused on building trust and managing relationships. In the case of B2B companies, it is more important than building a solid reputation that can influence the end customer's decision to build and work on trust, which will be the basis of all their interactions.<\/p>\n<p>Count on <a href=\"https:\/\/dev.say-u.com\">SayU<\/a> to build and work on this trust!<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Business-to-Business &nbsp; O ambiente de comunica\u00e7\u00e3o est\u00e1 em muta\u00e7\u00e3o constante h\u00e1 mais de dez anos. A n\u00edvel global a velocidade da muta\u00e7\u00e3o \u00e9 exponencial e o Marketing de Comunica\u00e7\u00e3o acrescenta valor \u00e0s marcas e organiza\u00e7\u00f5es, ajudando \u00e0 rela\u00e7\u00e3o com os stakeholders e \u00e0 sua notoriedade e relev\u00e2ncia. &nbsp; A proposta da SayU \u2013 ag\u00eancia [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17042,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[467,2139,2197,2175,2189,708],"class_list":["post-17035","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-b2b","tag-aicep","tag-b2b-bbc","tag-business-to-business","tag-escs","tag-sayu"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17035","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17035"}],"version-history":[{"count":5,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17035\/revisions"}],"predecessor-version":[{"id":987497713,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17035\/revisions\/987497713"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/17042"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17035"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17035"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17035"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}