{"id":17248,"date":"2020-12-03T15:11:03","date_gmt":"2020-12-03T15:11:03","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17248"},"modified":"2024-09-05T19:06:24","modified_gmt":"2024-09-05T18:06:24","slug":"examples-of-success-of-institutional-marketing","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/exemplos-de-sucesso-de-marketing-institucional\/","title":{"rendered":"Examples of successful Institutional Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17249 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2020\/12\/3-300x188.png\" alt=\"Examples of successful Institutional Marketing\u00a0\" width=\"332\" height=\"208\" \/><\/p>\n<p>&nbsp;<\/p>\n<h3><strong>Examples of successful Institutional Marketing\u00a0<\/strong><\/h3>\n<p>&nbsp;<\/p>\n<p>To understand how the <a href=\"https:\/\/say-u.pt\/en\/2020\/11\/30\/working-on-institutional-communication\/\">Institutional Marketing<\/a> in practice, learn about cases that are examples of success:<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.santander.pt\/\"><strong>Santander\u00a0<\/strong><\/a><\/p>\n<p><strong>Banco Santander's Institutional Marketing campaign is very clear: talk to your audience in a direct and transparent way.<\/strong><\/p>\n<p>The basis is that in the banking market segment there is often a perception that there is a lot of information that banks do not pass on to customers. To counter this, for a long time it asked \"What can we do for you today?\". After a few years with this strategy, in 2019 the brand added a flame to its signature and started asking \"What can our flame do for you today?\".<\/p>\n<p>Each piece of communication phrase changes according to the situation. It is replaced by boldness, passion among others, for example. The change aimed to communicate the bank's pride in being an asset to customers and especially the financial market. With the flame, Santander wants to reinforce its brand and strengthen the concepts of boldness, inspiration and transparency.\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=I7_kC_QVjNE\">https:\/\/www.youtube.com\/watch?v=I7_kC_QVjNE<\/a><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Natura\u00a0<\/strong><\/p>\n<p><strong>To celebrate the brand's 50th anniversary, Natura has developed a corporate marketing campaign that highlights its innovation, commitment to sustainability, and social responsibility.<\/strong> The \u2018The World Is More Beautiful With You\u2019 movement, <a href=\"https:\/\/www.youtube.com\/watch?v=BNFZzt4ZCls%20-\">https:\/\/www.youtube.com\/watch?v=BNFZzt4ZCls -<\/a>\u00a0 aimed to invite the <em>stakeholders, <\/em>like Natura, to be agents of transformation. A series of communication pieces highlighted the social and ecological role of a brand that supports different sustainability actions.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/www.toyota.pt\/\"><strong>Toyota<\/strong><\/a><\/p>\n<p><strong>As an example of endomarketing we have Toyota, a company that has been a world reference in internal communication and teamwork for many years.<\/strong><\/p>\n<p>Toyota invests in different actions that reinforce the importance of creativity, participation and involvement of each employee. Among these actions are lectures and motivation sessions, the adoption of projects and the implementation of ideas suggested by employees.<\/p>\n<p>All employees also undergo a six-month training program to learn and <a href=\"https:\/\/say-u.pt\/en\/blog\/\">to get to know<\/a> the company's culture, as well as the entire automobile manufacturing process.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Exemplos de sucesso de Marketing Institucional\u00a0 &nbsp; Para perceber como funciona na pr\u00e1tica o Marketing Institucional na pr\u00e1tica, conhe\u00e7a casos tidos como exemplos de sucesso: &nbsp; Santander\u00a0 A campanha de Marketing Institucional do Banco Santander \u00e9 muito clara: conversar com o seu p\u00fablico de forma direta e transparente. A base \u00e9 que no segmento [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17249,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[9],"tags":[2295,2293,2301,2297,838,2299],"class_list":["post-17248","post","type-post","status-publish","format-standard","has-post-thumbnail","category-moversshakers","tag-endomarketing","tag-marketing-institucional","tag-natura","tag-santander","tag-stakeholders","tag-toyota"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17248","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17248"}],"version-history":[{"count":4,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17248\/revisions"}],"predecessor-version":[{"id":987497679,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17248\/revisions\/987497679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/17249"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17248"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17248"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17248"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}