{"id":17352,"date":"2021-01-07T12:05:12","date_gmt":"2021-01-07T12:05:12","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17352"},"modified":"2021-01-07T14:22:00","modified_gmt":"2021-01-07T14:22:00","slug":"brands-and-the-voice","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/marcas-e-a-voz\/","title":{"rendered":"Communication is the voice of brands"},"content":{"rendered":"

Brands and Their Voice in Communication<\/strong><\/p>\n

\"Brands\"<\/p>\n

From COVID-19 pandemic<\/a> This resulted in two major immediate trends: the acceleration of digitization and digital transformation, and a pullback on investment in innovation and communication. While the former was inevitable\u2014it was merely a matter of speed\u2014the latter is common in times of crisis and is often a mistake from which it is difficult to recover.<\/p>\n

One of the critical areas is communication, which is almost always the first line item to be cut from the budget. Communication is the voice of brands, and brands need to have a voice\u2014always, and even more so at a time like this. In a crisis, we need anchors, and most brands are one of those anchors.<\/p>\n

History teaches us that failing to communicate now makes it much harder later on to regain visibility. A brand that doesn\u2019t communicate is a brand that fades into obscurity, and adopting a perspective that goes against conventional management logic is crucial to reclaiming its place in the market.<\/p>\n

There are no brands without innovation or communication. Brands are more than just products or services; they are concepts, and they represent a sense of responsibility. And they are sorely missed by the market and the country\u2019s economy.<\/p>\n

Count on SayU<\/a> to help you build and promote your brand at a time when communication standards are changing\u2014a shift accentuated by the pandemic, which has brought about a profound digital transformation in communication, a transformation that democratizes access and is changing the world. Today\u2014and increasingly in the future\u2014everything is recorded digitally.<\/p>\n

The digital realm, where communication is far from linear, is yet another facet of marketing, and brand communication must evolve to transform data into information\u2014information that will drive the innovation that defines the brand.<\/p>","protected":false},"excerpt":{"rendered":"

Marcas e a sua voz na comunica\u00e7\u00e3o Da pandemia Covid-19 resultaram duas grandes tend\u00eancias imediatas: a acelera\u00e7\u00e3o da digitaliza\u00e7\u00e3o e da transforma\u00e7\u00e3o digital e o desinvestimento na inova\u00e7\u00e3o e comunica\u00e7\u00e3o. Enquanto a primeira era uma inevitabilidade, seria apenas uma quest\u00e3o de velocidade, a segunda \u00e9 comum em alturas de crise e, recorrentemente, um erro do […]<\/p>\n","protected":false},"author":3,"featured_media":17357,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[10,104,2353],"class_list":["post-17352","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-comunicacao","tag-marcas","tag-voz"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17352","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17352"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17352\/revisions"}],"predecessor-version":[{"id":17364,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17352\/revisions\/17364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/17357"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17352"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17352"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17352"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}