{"id":17400,"date":"2021-02-02T22:20:18","date_gmt":"2021-02-02T22:20:18","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17400"},"modified":"2024-09-05T10:53:35","modified_gmt":"2024-09-05T09:53:35","slug":"making-crisis-opportunity","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/fazer-da-crise-oportunidade\/","title":{"rendered":"Turning the crisis into an opportunity"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17404 aligncenter\" src=\"https:\/\/say-u.pt\/wp-content\/uploads\/2021\/02\/1-300x188.png\" alt=\"Opportunity\" width=\"429\" height=\"269\" \/><\/p>\n<p>&nbsp;<\/p>\n<h4><strong>Opportunity through crisis<\/strong><\/h4>\n<p>&nbsp;<\/p>\n<p>A <a href=\"https:\/\/covid19.min-saude.pt\/\">pandemic<\/a> continues to take lives, tear families apart, destroy businesses and challenge the resilience of people and organizations. But there is a light at the end of the tunnel and for it to be bright and radiant and for us to be able to reach it and build a new future together, we need to focus on recovery. With tools, instruments and teams that can make this almost <em>restart <\/em>and be able to look at a world with a different reality and \"seize the opportunity\". And there's nothing like Marketing Communication to guarantee the efficiency and effectiveness of this. <em>restart. <\/em><\/p>\n<p>O <strong>The Chinese character for \"crisis\" is \"opportunity\"<\/strong>, because crises are, in fact, opportunities to manage these changes. The focus must clearly be on strengthening partnerships, transforming customer relationships, and making the most of the opportunity created by the situation. We must not forget the challenges of maintaining the professionalism of our teams and the ability of our leaders to continue building our companies during this very critical phase. This requires great agility at all levels, along with a great deal of resilience and persistence\u2014and it will only be possible through well-structured and focused communication, both internally and externally.<\/p>\n<p>In order to take advantage of the opportunities that exist within these contexts, you need management and focus. While this is a great asset at this stage, the big challenge on the other side is not to lose a vision of continuity, because the ability to resolve issues and to act quickly towards both internal and external customers is critical and fundamental at this stage. A phase of great resilience and positive spirit, the ability to reinvent, to create different forms. A phase of structural challenges while maintaining a very clear focus on the medium term.<\/p>\n<p>You have to know where you want to go, you have to have a vision, not just of business, but of developing your own future, and you have to make sure that you don't deviate too far from that path. That path must continue to be built in order to get there, regardless of the most adverse phases along the way. Even with adjustments, which are normal and necessary, there has to be a focus on the goal, which is indeed challenging.<\/p>\n<p>&nbsp;<\/p>\n<p>A challenge that actually presents an opportunity. <strong>An opportunity to revamp our image and build our reputation.<\/strong> <a href=\"https:\/\/say-u.pt\/en\/\">Count on us<\/a> to do so and seize the opportunity together.<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; Oportunidade atrav\u00e9s da crise &nbsp; A pandemia continua a ceifar vidas, destro\u00e7ar fam\u00edlias, destruir neg\u00f3cios e a desafiar a resili\u00eancia de pessoas e organiza\u00e7\u00f5es. Mas h\u00e1 uma luz ao fundo do t\u00fanel e para que esta seja luminosa e radiante e que consigamos chegar ela e construir em conjunto um novo futuro h\u00e1 que [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":17404,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[574],"tags":[2395,343,130],"class_list":["post-17400","post","type-post","status-publish","format-standard","has-post-thumbnail","category-prexperts","tag-seize-the-oportunity","tag-crise","tag-oportunidade"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17400"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17400\/revisions"}],"predecessor-version":[{"id":987497515,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17400\/revisions\/987497515"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/17404"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}