{"id":17566,"date":"2021-03-02T17:36:06","date_gmt":"2021-03-02T17:36:06","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=17566"},"modified":"2021-03-02T17:36:06","modified_gmt":"2021-03-02T17:36:06","slug":"experience-and-know-how","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/experiencia-e-o-know-how\/","title":{"rendered":"Strategy focused on specialization"},"content":{"rendered":"

Experience and the know-how<\/em><\/strong><\/p>\n

\"Experience<\/p>\n

In today\u2019s complex environment, which calls for a renewed \u201crelationship,\u201d it is difficult to achieve results without specialized expertise. Addressing diverse challenges requires placing Integrated Marketing Communications at the heart of reputation-building, using innovative methodologies and disruptive strategies to help organizations and brands get noticed and become relevant.<\/p>\n

Success in an environment Business-to-Business<\/em> (B2B) in a rapidly changing landscape requires more than just ensuring sales volume or broader territorial coverage. To boost revenue growth and help organizations stand out, companies must shift from a price-driven marketing strategy to a value-driven approach that places greater emphasis on the customer experience, building reputation, and fostering trust.<\/p>\n

A B2B communication<\/a> An identity-driven approach offers a clear opportunity for differentiation. The brands that succeed in articulating their value proposition and highlighting their positioning will have the best chance of success, building connections\u2014whether with customers or with their own teams, partners, and influencers.<\/p>\n

The outlook is highly uncertain and jeopardizes the resilience of organizations, with the stakeholders <\/em>calling for new requirements. The gap between customer expectations and the reality of many organizations presents a significant opportunity for companies to use innovation and strategy to overcome challenges in the B2B context.<\/p>\n

The experience and the know-how<\/em> When developing effective communication strategies for new projects, these indicators clearly highlight the need to devise responses tailored to a complex reality. 360-degree responses, in an integrated solution that employs various approaches and applies them to the design of \u201cThink big, act small\u201d marketing communication strategies with a match<\/em> the perfect balance between creativity, scale, stage of development, and available resources. A true solution 360\u00b0<\/a>.<\/p>\n

Companies and brands have a DNA, an identity of their own, and it\u2019s important to cultivate that identity\u2014how to present it and attract their stakeholders<\/em><\/a>. It\u2019s not enough to have a good idea, an open store, or a good website to attract business. It takes much more than that. You need to define a strategy and seize opportunities. Through communication.<\/p>","protected":false},"excerpt":{"rendered":"

Experi\u00eancia e o know-how No complexo ambiente atual e de exig\u00eancia de um \u201crelacionamento\u201d renovado, torna-se dif\u00edcil obter resultados sem contar com uma interven\u00e7\u00e3o de car\u00e1cter especializado. A resposta a desafios diversificados obriga a colocar a Comunica\u00e7\u00e3o Integrada de Marketing no centro da conquista da reputa\u00e7\u00e3o com metodologias inovadoras e estrat\u00e9gias disruptivas para ajudar as […]<\/p>\n","protected":false},"author":3,"featured_media":17568,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[101],"tags":[467,2175,2459,219,832,838],"class_list":["post-17566","post","type-post","status-publish","format-standard","has-post-thumbnail","category-4prgeeks","tag-b2b","tag-business-to-business","tag-comunicacao-b2b","tag-experiencia","tag-know-how","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17566","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=17566"}],"version-history":[{"count":1,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17566\/revisions"}],"predecessor-version":[{"id":17570,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/17566\/revisions\/17570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/17568"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=17566"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=17566"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=17566"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}