{"id":18009,"date":"2021-04-19T11:33:46","date_gmt":"2021-04-19T11:33:46","guid":{"rendered":"https:\/\/dev.say-u.com\/?p=18009"},"modified":"2021-04-20T09:44:08","modified_gmt":"2021-04-20T09:44:08","slug":"differentiating-communication","status":"publish","type":"post","link":"https:\/\/say-u.pt\/en\/diferenciacao-da-comunicacao\/","title":{"rendered":"Communication reorganization and differentiation"},"content":{"rendered":"

Communication Differentiation<\/strong><\/p>\n

\"Communication<\/p>\n

Few organizations are awake and aware of the benefits of making room for communication, understood in a broad sense and not limited to product or service communication, to contribute to the competitiveness of organizations.<\/p>\n

According to the study InterComm<\/a>, However, only a small percentage of companies, of a different size and maturity, understand and manage the issues associated with their communication in a different way, investing in institutional communication and exploring other communication channels, such as the media or social networks, and establishing relationships with industry associations and other strategic partners.<\/p>\n

Establishing strategic partnerships makes customer prospecting more effective, maintains a closer relationship with the target market and differentiates communication with the various stakeholders. stakeholders<\/em><\/a>.<\/p>\n

At the same time, trade fairs are another of the preferred investments when it comes to communication for the companies that took part in the study, as they represent spaces for contact with potential clients and strengthening relationships with existing ones. With the restrictions imposed on the movement of people, proximity to the customer, whether at trade fairs or on commercial visits, is becoming a challenge for B2B exporting companies, as most of the contact points for establishing relationships and building trust seem to have disappeared.<\/p>\n

Knowing that communication in B2B companies must be relational, personalized, genuine and based on proximity, companies have had to reinvent themselves in different relationship formats to which they were not accustomed.<\/p>\n

New tools are beginning to emerge, such as digital fairs, virtual tours and apps, which make it possible to showcase experience, know-how and expertise, and, on the other hand, new ways of boosting the visibility of these organizations are beginning to be explored through social networks, the publication of opinion articles and more focused and personalized business contacts.<\/p>\n

The commitment for the future is to communicate more. Proactively in a different way. The path must be shortened in order to reach and maintain proximity to our customers. stakeholders<\/em>. Communicating is not merely interacting; it is creating relationships of trust that enhance the work of everyone involved.<\/p>\n

Learn more as<\/a>.<\/p>","protected":false},"excerpt":{"rendered":"

Diferencia\u00e7\u00e3o da Comunica\u00e7\u00e3o S\u00e3o poucas as organiza\u00e7\u00f5es que est\u00e3o despertas e conscientes para os benef\u00edcios de dar espa\u00e7o para que a Comunica\u00e7\u00e3o, entendida num sentido lato e que n\u00e3o se resuma \u00e0 comunica\u00e7\u00e3o de produto ou servi\u00e7o, possa contribuir para a competitividade das organiza\u00e7\u00f5es. De acordo com o estudo InterComm, apenas uma pequena percentagem das […]<\/p>\n","protected":false},"author":3,"featured_media":18002,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"","_seopress_redirections_param":"","_seopress_redirections_type":0,"_seopress_analysis_target_kw":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[2489,14],"tags":[467,10,395,587,850,2491,832,838],"class_list":["post-18009","post","type-post","status-publish","format-standard","has-post-thumbnail","category-intercomm","category-successsteps","tag-b2b","tag-comunicacao","tag-diferenciacao","tag-empresas","tag-exportacao","tag-intercomm","tag-know-how","tag-stakeholders"],"acf":[],"_links":{"self":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/18009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/comments?post=18009"}],"version-history":[{"count":3,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/18009\/revisions"}],"predecessor-version":[{"id":18052,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/posts\/18009\/revisions\/18052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media\/18002"}],"wp:attachment":[{"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/media?parent=18009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/categories?post=18009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/say-u.pt\/en\/wp-json\/wp\/v2\/tags?post=18009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}